Case for ecumenical use of network and geometric data analyses in mapping of cultural spaces: Illustration of contemporary French-speaking Swiss theatrical productions

Abstract

The cross-use of network and geometric data analyses helps understand how the circulation of symbolic goods is structured. It follows specific logic, intersecting economic and symbolic planes in shaping spaces that do not entirely align with political borders. Both help map circulation spaces and understand their operational logic, aiming to visualize the proximities and/or distances between different places/actors in the production of these symbolic goods. Accordingly, based on several datasets collected to analyze the dynamics that structure contemporary French-speaking Swiss theater production circulation, this article aims to constitute a practical case on the combined use of Social Network Analysis (SNA) and Geometric Data Analysis (GDA) in mapping cultural spaces in a cross-fertilization perspective. The implementation of a mixed SNA and GDA analytical approach reveals distinct clusters of venues based on linguistic boundaries, size, cultural legitimacy, and audience reach. It identifies an "intermediate" subspace, between avant-garde and commercial productions. The study highlights methodological advantages in integrating SNA and GDA for developing a nuanced view on cultural dynamics, especially in understanding the career landscape of "ordinary" artists who navigate between artistic autonomy and market demands.