Beyond reality: Harnessing the metaverse for transformative education through UTAUT-2 and task-technology synergy

Abstract

The study investigates the impact of adopting metaverse technology for learning activities on university students’ behavioral intentions (BI). The results of a combined model of UTAUT-2 and TTF were tested for the moderating role of TTF in such relationships. A positive, significant relationship exists between Metaverse adoption factors and BI as tested using the PLS-SEM analysis of data collected from 326 university business students in Oman. This affects students' belief that adopting metaverse technology would augment their abilities and chances of achieving learning objectives. It was also evident that TTF moderated the association between the constructs of Metaverse adoption and BI. The study, therefore, sought to advance understanding through integration and by developing a broader framework combining different perspectives on technology adoption, learning outcomes, and behavioral intentions.