Frank Papenmeier , Josephine Halama , Carl Reichert
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引用次数: 0
Abstract
We performed two experiments to investigate the impact of external and internal choice factors on participants' cookie acceptance behavior. As external choice factors, we manipulated the effort required to navigate cookie consent options and the highlighting of accept or reject buttons in cookie consent banners. As internal choice factors, we measured user-related factors such as privacy concerns, age, or preferences in rational thinking and experiential thinking. Our first experiment measured participants' cookie acceptance behavior for a single cookie banner ,and in our second experiment, we repeatedly measured participants’ cookie acceptance behavior across twelve websites with cookie banners. We observed a strong influence of external choice factors on cookie acceptance behavior across both experiments. The influence of the measured internal choice factors was more nuanced, such as rational thinking moderating the influence of button highlighting, or privacy concerns and age being related to cookie acceptance behavior in our second experiment. Experiment 2 revealed that about two-thirds of our participants showed a stable cookie acceptance behavior of either always accepting cookies or always rejecting cookies, further supporting the role of internal choice factors on cookie acceptance behavior. Our findings underscore the importance of design in cookie consent banners and the role of individual differences for privacy-related decisions.
期刊介绍：
Computers in Human Behavior is a scholarly journal that explores the psychological aspects of computer use. It covers original theoretical works, research reports, literature reviews, and software and book reviews. The journal examines both the use of computers in psychology, psychiatry, and related fields, and the psychological impact of computer use on individuals, groups, and society. Articles discuss topics such as professional practice, training, research, human development, learning, cognition, personality, and social interactions. It focuses on human interactions with computers, considering the computer as a medium through which human behaviors are shaped and expressed. Professionals interested in the psychological aspects of computer use will find this journal valuable, even with limited knowledge of computers.
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