Evaluating the carpooling potential among travelers in the suburbs of Islamabad considering carpooling clubs, monetary incentives, and digital apps

IF 4.4 2区 工程技术 Q2 BUSINESS Research in Transportation Business and Management Pub Date : 2025-03-31 DOI:10.1016/j.rtbm.2025.101363
Abdus Samad Farooq , Muhammad Ashraf Javid , Muhammad Khizar Hassan , Izza Anwer
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Abstract

Global cities are facing unprecedented traffic congestion challenges that could be solved by travel demand management (TDM) measures. Carpooling is one of these measures to lessen road traffic congestion by reducing the use of single-occupancy vehicles. A questionnaire (n = 150) was conducted in eight suburban towns in Islamabad, Pakistan, to understand commuters' perspectives towards carpooling, considering carpooling clubs, monetary incentives, and digital apps. The analysis shows that 58 % of commuters were interested in carpooling if their clubs can improve their trust in other ride-mates. Also, carpooling clubs can reduce travel costs without delaying travel times and distances. Ordered logistic regression analysis revealed that education level, monthly income, car driving, Facebook and WhatsApp groups, online websites, and club mobility applications are significant predictors of travelers' Carpooling interests when considering dedicated carpooling clubs. Prior knowledge of carpooling, marital status, education level, present travel mode, and carpooling Facebook group variables are significant predictors of carpooling interests with clubs and incentives. Additionally, commuters perceive carpooling club WhatsApp groups as easy and practical to access carpooling; however, mobile applications can better secure their privacy and make ride-matching convenient. Lastly, the relationships between total travel costs and the number of carpooling people were analyzed using the innovative sustainable carpool club model and Hotelling's line. These findings provide insights into the importance of carpooling clubs and digital apps for promoting carpooling as a sustainable and low-budget travel alternative in the community.
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考虑到拼车俱乐部、金钱奖励和数字应用程序,评估伊斯兰堡郊区旅客拼车的潜力
全球城市正面临着前所未有的交通拥堵挑战,这可以通过出行需求管理(TDM)措施来解决。拼车是其中一项措施,通过减少使用单人车辆来减轻道路交通拥堵。在巴基斯坦伊斯兰堡的8个郊区城镇进行了一项调查问卷(n = 150),以了解通勤者对拼车的看法,考虑到拼车俱乐部、金钱激励和数字应用程序。分析显示,58%的通勤者对拼车感兴趣,如果他们的俱乐部能提高他们对其他搭车伙伴的信任。此外,拼车俱乐部可以在不耽误旅行时间和距离的情况下降低旅行成本。有序logistic回归分析显示,在考虑专用拼车俱乐部时,受教育程度、月收入、汽车驾驶、Facebook和WhatsApp群、在线网站和俱乐部移动应用程序是旅行者拼车兴趣的重要预测因素。拼车的先验知识、婚姻状况、受教育程度、当前出行方式和拼车Facebook群组变量是有俱乐部和激励机制的拼车兴趣的显著预测因子。此外,通勤者认为,加入拼车俱乐部WhatsApp群既简单又实用;然而,移动应用程序可以更好地保护他们的隐私,并使乘车匹配方便。最后,利用创新的可持续拼车俱乐部模型和Hotelling线分析了总出行成本与拼车人数之间的关系。这些发现揭示了拼车俱乐部和数字应用程序对于促进拼车作为社区中可持续和低预算的旅行选择的重要性。
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来源期刊
CiteScore
7.10
自引率
8.30%
发文量
175
期刊介绍: Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector
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