Bruno Lussier , Nawar N. Chaker , Melissa W. Clark , Willy Bolander
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引用次数: 0
Abstract
This editorial provides a valuable foundation for researchers seeking to deepen their understanding of mental health and well-being in business-to-business markets while sparking novel research ideas and opportunities in this critical area. To do so, we first offer a conceptual background of this expanding focus area. Next, we organize the articles in the special issue by forces (internal vs. external) and individual roles (e.g., customers, frontline employees, middle managers, executives/owners) into a helpful framework for researchers and practitioners working in this space. We conclude by prioritizing a future research agenda based on insights from subject matter experts at a workshop conducted at the 2024 American Marketing Association (AMA) Winter Academic Conference.
期刊介绍：
Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.
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