Iria González-Romero , Ángel Ortiz-Bas , J. Carlos Prado-Prado
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引用次数: 0
Abstract
E-commerce is a rapidly growing, evolving sector. However, it is struggling to tackle its sustainability impact. Previous studies have shown that multiple factors hinder the implementation of sustainable last-mile strategies. However, their identification comes mainly from studies limited to specific technologies and specific pillars of sustainability. In this research, the authors identify and structure the barriers to sustainable last-mile strategies from an online retailer perspective. A qualitative research design underpinned by triangulation is applied to do that. First, the desk research identifies a preliminary list of barriers and insights on how to overcome them. Afterwards, forty semi-structured interviews with twenty e-retailers helped structure, reaffirm, and redefine these barriers and insights. Overall, new and existing knowledge was structured, as twenty barriers were identified. Furthermore, key insights on how to overcome them are presented. These results are critical to defining successful sustainable strategies in last mile in e-commerce.
期刊介绍：
Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector
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