Open for Green New Product Development: A Voluntary Approach to Green Process Innovation

IF 13.3 1区管理学 Q1 BUSINESS Business Strategy and The Environment Pub Date : 2025-04-01 DOI:10.1002/bse.4281

Hoàng Thu Thảo, Lưu Trọng Tuấn

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Abstract

Prioritizing greenness in new product development (NPD) has been an integral part of manufacturers' strategic choices to achieve sustainable goals. This research aims to unravel the mechanisms through which firms with external search activities can foster green NPD. The data was obtained from 254 manufacturers located in Vietnam. The results revealed the crucial role of external search in promoting green NPD through voluntary green process innovation (GPI) practices. Furthermore, we did not find the role of absorptive capacity in accentuating the link between external search and voluntary GPI, whereas green subsidies negatively moderated this relationship. Thus, the findings provide valuable insights for policymakers and managers interested in promoting and supporting green NPD, as well as raise concerns about the effective utilization of absorptive capacity and green subsidies. This inquiry contributes to the existing green innovation literature by establishing a connection between external search and green NPD, while identifying the mediation and moderation mechanisms that underlie this relationship.

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开放绿色新产品开发：绿色工艺创新的自愿途径

在新产品开发（NPD）中优先考虑绿色已经成为制造商实现可持续发展目标的战略选择的一个组成部分。本研究旨在揭示具有外部搜索活动的企业促进绿色新产品开发的机制。这些数据来自越南的254家制造商。研究结果揭示了外部搜索在通过自愿绿色过程创新（GPI）实践促进绿色新产品开发中的关键作用。此外，我们没有发现吸收能力在强调外部搜索和自愿GPI之间的联系方面的作用，而绿色补贴则负向调节了这种关系。因此，研究结果为有兴趣促进和支持绿色新产品开发的政策制定者和管理者提供了有价值的见解，同时也引起了对吸收能力和绿色补贴的有效利用的关注。本研究通过建立外部搜索与绿色新产品开发之间的联系，同时确定了这种关系背后的中介和调节机制，为现有的绿色创新文献做出了贡献。

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来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.