{"title":"How Media Technology Affects the Team's Market and the Competitive Balance of Sports League","authors":"Hon Foong Cheah, Chao Qi","doi":"10.1111/boer.12485","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>Better broadcasting and sports globalization allow sports fans to watch televised matches from the comfort of home, which means that local geography becomes less of a deciding factor in constraining the professional sports market. In our model, utility-maximizing fans’ decision to watch a game dictates a team's broadcast revenue and allows teams to monetize from non-home fans. When fans watch a series of televised matches, teams’ markets overlap as they are not solely reliant on their home fan base, meaning that the actual difference in market size between teams is smaller, allowing teams with smaller home fan bases to narrow their performance gap against stronger teams.</p>\n </div>","PeriodicalId":46233,"journal":{"name":"Bulletin of Economic Research","volume":"77 2","pages":"243-253"},"PeriodicalIF":1.2000,"publicationDate":"2024-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Bulletin of Economic Research","FirstCategoryId":"96","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/boer.12485","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
Better broadcasting and sports globalization allow sports fans to watch televised matches from the comfort of home, which means that local geography becomes less of a deciding factor in constraining the professional sports market. In our model, utility-maximizing fans’ decision to watch a game dictates a team's broadcast revenue and allows teams to monetize from non-home fans. When fans watch a series of televised matches, teams’ markets overlap as they are not solely reliant on their home fan base, meaning that the actual difference in market size between teams is smaller, allowing teams with smaller home fan bases to narrow their performance gap against stronger teams.
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The Bulletin of Economic Research is an international journal publishing articles across the entire field of economics, econometrics and economic history. The Bulletin contains original theoretical, applied and empirical work which makes a substantial contribution to the subject and is of broad interest to economists. We welcome submissions in all fields and, with the Bulletin expanding in new areas, we particularly encourage submissions in the fields of experimental economics, financial econometrics and health economics. In addition to full-length articles the Bulletin publishes refereed shorter articles, notes and comments; authoritative survey articles in all areas of economics and special themed issues.
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