{"title":"A meta-analytic review of live streaming commerce research through the lens of means-end-chain","authors":"Xiaoyu Xu, Huan Sun, Qingdan Jia","doi":"10.1016/j.jbusres.2025.115405","DOIUrl":null,"url":null,"abstract":"<div><div>The thriving development of live streaming commerce (LSC) has enhanced the significance of interpreting consumers’ purchase decisions with holistic theoretical support. Whereas, there is still a dearth of knowledge regarding a comprehensive list of the antecedents of purchase intention and the associations between these factors. This study employs a three-staged approach to develop an integrated conceptual model anchored on the mean-end-chain theory and perform a <em>meta</em>-analysis structural equation modeling (MASEM) of 173 research papers. The analysis results yield the associations between four attribute factors, five consequence factors, shopping value, and LSC purchase intention. Moreover, the effects of six moderators are explored to address the inconsistency issues in existing studies. A research agenda with rich implications is derived from the conclusion. In addition, a comprehensive list of managerial suggestions is synthesized incorporating existing literature and our research findings.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"195 ","pages":"Article 115405"},"PeriodicalIF":9.8000,"publicationDate":"2025-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0148296325002280","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/4/24 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The thriving development of live streaming commerce (LSC) has enhanced the significance of interpreting consumers’ purchase decisions with holistic theoretical support. Whereas, there is still a dearth of knowledge regarding a comprehensive list of the antecedents of purchase intention and the associations between these factors. This study employs a three-staged approach to develop an integrated conceptual model anchored on the mean-end-chain theory and perform a meta-analysis structural equation modeling (MASEM) of 173 research papers. The analysis results yield the associations between four attribute factors, five consequence factors, shopping value, and LSC purchase intention. Moreover, the effects of six moderators are explored to address the inconsistency issues in existing studies. A research agenda with rich implications is derived from the conclusion. In addition, a comprehensive list of managerial suggestions is synthesized incorporating existing literature and our research findings.
期刊介绍：
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
