Effects of color on emotions.

IF 3.5 1区心理学 Q1 PSYCHOLOGY, EXPERIMENTAL Journal of Experimental Psychology: General Pub Date : 1994-12-01 DOI:10.1037//0096-3445.123.4.394

P Valdez, A Mehrabian

引用次数: 0

Abstract

Emotional reactions to color hue, saturation, and brightness (Munsell color system and color chips) were investigated using the Pleasure-Arousal-Dominance emotion model. Saturation (S) and brightness (B) evidenced strong and consistent effects on emotions. Regression equations for standardized variables were; Pleasure = .69B + .22S, Arousal = -.31B + .60S, Dominance = -.76B + .32S. Brightness effects were nearly the same for chromatic and achromatic colors. Blue, blue-green, green, red-purple, purple, and purple-blue were the most pleasant hues, whereas yellow and green-yellow were the least pleasant. Green-yellow, blue-green, and green were the most arousing, whereas purple-blue and yellow-red were the least arousing. Green-yellow induced greater dominance than red-purple.

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颜色对情绪的影响。

采用愉悦-觉醒-支配情绪模型研究了对色彩色调、饱和度和亮度(蒙塞尔色彩系统和色片)的情绪反应。饱和度(S)和亮度(B)证明了对情绪的强烈和一致的影响。标准化变量的回归方程为;愉悦= 0.69 b + 0.22 s，兴奋= -。31B + . 60s，优势= -。76 + 0.32。色光和消色光的亮度效果几乎相同。蓝色、蓝绿色、绿色、红紫色、紫色和紫蓝色是最令人愉快的色调，而黄色和黄绿色是最不令人愉快的色调。黄绿色、蓝绿色和绿色是最令人兴奋的颜色，而紫蓝色和黄红色是最不令人兴奋的颜色。黄绿色比红紫色诱导出更大的优势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Experimental Psychology: General PSYCHOLOGY, EXPERIMENTAL-

CiteScore

6.20

自引率

4.90%

发文量

300

期刊介绍： The Journal of Experimental Psychology: General publishes articles describing empirical work that bridges the traditional interests of two or more communities of psychology. The work may touch on issues dealt with in JEP: Learning, Memory, and Cognition, JEP: Human Perception and Performance, JEP: Animal Behavior Processes, or JEP: Applied, but may also concern issues in other subdisciplines of psychology, including social processes, developmental processes, psychopathology, neuroscience, or computational modeling. Articles in JEP: General may be longer than the usual journal publication if necessary, but shorter articles that bridge subdisciplines will also be considered.

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