Public relations in hospital.

R C Anand, A Chakravarti
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Abstract

In this paper, the authors have dealt with the salient features of public relations function in a hospital situation while providing health care services to the patients. Public relations is an important function to build up corporate image of the hospitals in the minds of the public and the patients. The authors, therefore, suggest that proper attention may be paid to this aspect for greater appreciation of the services by the community at large.

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医院的公共关系
在本文中,作者讨论了医院在为患者提供卫生保健服务的同时,公共关系功能的显著特征。公共关系是医院在公众和患者心目中树立企业形象的一项重要职能。因此,作者建议应适当注意这方面,以便广大市民更欣赏这些服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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