{"title":"A model of strategic marketing alliances for hospices: vertical, internal, osmotic alliances and the complete model.","authors":"B J Starnes, D R Self","doi":"10.1300/J043v13n01_03","DOIUrl":null,"url":null,"abstract":"<p><p>This article develops two previous research efforts. William J. Winston (1994, 1995) has proposed a set of strategies by which health care organizations can benefit from forging strategic alliances. Raadt and Self (1997) have proposed a classification model of alliances including horizontal, vertical, internal, and osmotic. In the second of two articles, this paper presents a model of vertical, internal, and osmotic alliances. Advantages and disadvantages of each are discussed. Finally, the complete alliance system model is presented.</p>","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"43-56"},"PeriodicalIF":0.0000,"publicationDate":"1999-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n01_03","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of hospital marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J043v13n01_03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 5
Abstract
This article develops two previous research efforts. William J. Winston (1994, 1995) has proposed a set of strategies by which health care organizations can benefit from forging strategic alliances. Raadt and Self (1997) have proposed a classification model of alliances including horizontal, vertical, internal, and osmotic. In the second of two articles, this paper presents a model of vertical, internal, and osmotic alliances. Advantages and disadvantages of each are discussed. Finally, the complete alliance system model is presented.
本文发展了之前的两项研究成果。William J. Winston(1994,1995)提出了一套战略，通过这些战略，卫生保健组织可以从建立战略联盟中受益。Raadt和Self(1997)提出了一个联盟的分类模型，包括水平、垂直、内部和渗透。在两篇文章中的第二篇中，本文提出了一个垂直的、内部的和渗透的联盟模型。讨论了每种方法的优缺点。最后，给出了完整的联盟系统模型。
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