{"title":"Doing versus Being","authors":"R. S. MacStravic","doi":"10.1300/j043v03n01_08","DOIUrl":"https://doi.org/10.1300/j043v03n01_08","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v03n01_08","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66275410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Physican-Hospital Joint Ventures:","authors":"R. Goldman, J. Jackson, C. B. Shoen","doi":"10.1300/j043v03n01_02","DOIUrl":"https://doi.org/10.1300/j043v03n01_02","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2008-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/j043v03n01_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66275354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. L. P. Cpa, Cmha J. Michael Rayburn Fache, Cma Letricia Gayle Rayburn Cpa
Abstract Empirical evidence is provided concerning the irr-pact of Public Law 98-21 on the operation of United States hospitals. The Box-Jenkins autoregressive integrated moving average model was used to analyze the impact of the law on efficiency and cost containment practices over a 24-year time period. Four cost containment variables and three efficiency variables were studied. Public Law 98-21 was the intervention and 1984 was the intervention year in which to evaluate impact assessment. Children'S hospitals were used as a control group. Results of the research indicated no impact on cost containment practices and a significant impact on efficiency of hospital operations
{"title":"PPS implementation effects on efficiency and cost control in the hospital industry.","authors":"R. L. P. Cpa, Cmha J. Michael Rayburn Fache, Cma Letricia Gayle Rayburn Cpa","doi":"10.1300/J043V06N01_14","DOIUrl":"https://doi.org/10.1300/J043V06N01_14","url":null,"abstract":"Abstract Empirical evidence is provided concerning the irr-pact of Public Law 98-21 on the operation of United States hospitals. The Box-Jenkins autoregressive integrated moving average model was used to analyze the impact of the law on efficiency and cost containment practices over a 24-year time period. Four cost containment variables and three efficiency variables were studied. Public Law 98-21 was the intervention and 1984 was the intervention year in which to evaluate impact assessment. Children'S hospitals were used as a control group. Results of the research indicated no impact on cost containment practices and a significant impact on efficiency of hospital operations","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1","pages":"175-211"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V06N01_14","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. M. N. MStat, C. L. N. MStat, George D. Pillari Bs
Abstract It is about two decades since the marketing scholars identified the need and relevance of marketing in health care organizations. The health care industry itself has been undergoing significant changes brought on by deregulation, declining demand, intraor-ganizational competition and growth of HMO'S and PPO'S. Yet, the industry has not fully implemented the marketing concept. For many health care organizations, marketing seems still to mean advertising and public relations as evidenced by an empirical study.
{"title":"Marketing Parallax in Health Care Industry","authors":"G. M. N. MStat, C. L. N. MStat, George D. Pillari Bs","doi":"10.1300/J043V06N01_02","DOIUrl":"https://doi.org/10.1300/J043V06N01_02","url":null,"abstract":"Abstract It is about two decades since the marketing scholars identified the need and relevance of marketing in health care organizations. The health care industry itself has been undergoing significant changes brought on by deregulation, declining demand, intraor-ganizational competition and growth of HMO'S and PPO'S. Yet, the industry has not fully implemented the marketing concept. For many health care organizations, marketing seems still to mean advertising and public relations as evidenced by an empirical study.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1","pages":"5-27"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Analysis of covariance structures (LISREL) was used to examine the influence of consumer held perceptions of service quality on consumer satisfaction and intentions to return. Results indicate that service quality is a significant predictor of consumer satisfaction which, in turn, predicts intention to return. Health care marketing implications are discussed.
{"title":"A model of service quality perceptions and health care consumer behavior.","authors":"S. O’Connor, R. Shewchuk, M. R. Bowers","doi":"10.1300/J043V06N01_06","DOIUrl":"https://doi.org/10.1300/J043V06N01_06","url":null,"abstract":"Analysis of covariance structures (LISREL) was used to examine the influence of consumer held perceptions of service quality on consumer satisfaction and intentions to return. Results indicate that service quality is a significant predictor of consumer satisfaction which, in turn, predicts intention to return. Health care marketing implications are discussed.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1 1","pages":"69-92"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043V06N01_06","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A survey was taken of attitudes towards offering five specific services, free of charge, as incentives to encourage patients to choose a hospital different from their current preference. 48.5% of those interviewed indicated incentives would influence their choice. Twenty-three percent would use incentives even when their physician recommends another hospital.
{"title":"Is the hospital patient market receptive to incentives? Results of an attitude survey.","authors":"K. Røthe, A. M. Turkomani","doi":"10.1300/J043V06N01_05","DOIUrl":"https://doi.org/10.1300/J043V06N01_05","url":null,"abstract":"A survey was taken of attitudes towards offering five specific services, free of charge, as incentives to encourage patients to choose a hospital different from their current preference. 48.5% of those interviewed indicated incentives would influence their choice. Twenty-three percent would use incentives even when their physician recommends another hospital.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1 1","pages":"53-68"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The role of cost in hospital pricing decisions.","authors":"S. Heshmat","doi":"10.1300/J043V06N01_12","DOIUrl":"https://doi.org/10.1300/J043V06N01_12","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"6 1 1","pages":"155-61"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66276471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors related to hospital use of strategic marketing activities.","authors":"M. Little, D. McDermott, F. Franzak","doi":"10.1300/J043V09N01_03","DOIUrl":"https://doi.org/10.1300/J043V09N01_03","url":null,"abstract":"","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"51 1","pages":"17-31"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As pressures mount for the government to intercede in the pricing structure of pharmaceutical products, some pharmacists remain reluctant to dispense generic counterparts for branded drugs. This paper attempts to explain this reticence by identifying the sources of conflict present in the pharmaceutical distribution channel. A political economy framework is applied to the pharmaceutical distribution channel to yield a basis for developing relationship management. This approach extends the pharmacist's substitution decision process from a traditional emphasis on product attributes to the complexity of the health care channel relationship itself. Relationship management offers several insights regarding how to reduce the conflict that inherently accompanies the generic substitution decision.
{"title":"A political economy perspective: why pharmacists may be reluctant to dispense generic medications.","authors":"L. Pelton, D. Strutton, Mickey C. Smith","doi":"10.1300/J043V09N01_12","DOIUrl":"https://doi.org/10.1300/J043V09N01_12","url":null,"abstract":"As pressures mount for the government to intercede in the pricing structure of pharmaceutical products, some pharmacists remain reluctant to dispense generic counterparts for branded drugs. This paper attempts to explain this reticence by identifying the sources of conflict present in the pharmaceutical distribution channel. A political economy framework is applied to the pharmaceutical distribution channel to yield a basis for developing relationship management. This approach extends the pharmacist's substitution decision process from a traditional emphasis on product attributes to the complexity of the health care channel relationship itself. Relationship management offers several insights regarding how to reduce the conflict that inherently accompanies the generic substitution decision.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"9 1 1","pages":"137"},"PeriodicalIF":0.0,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This research examines consumers' value perceptions and their role in hospital choice behavior in rural and suburban markets. While health care markets are “local,” this study confirms the broad efficacy of a value-based approach to understanding consumer choice of providers.
{"title":"Quality, Sacrifice, and Value in Hospital Choice","authors":"S. K. Gooding","doi":"10.1300/J043v13n02_03","DOIUrl":"https://doi.org/10.1300/J043v13n02_03","url":null,"abstract":"Abstract This research examines consumers' value perceptions and their role in hospital choice behavior in rural and suburban markets. While health care markets are “local,” this study confirms the broad efficacy of a value-based approach to understanding consumer choice of providers.","PeriodicalId":79671,"journal":{"name":"Journal of hospital marketing","volume":"13 1","pages":"23 - 42"},"PeriodicalIF":0.0,"publicationDate":"2000-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J043v13n02_03","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66277667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：