The dilemma of conflicting attitudes: survey results or community perceptions?

Journal of hospital marketing Pub Date : 1999-01-01
F B Krohn, T M Zboch
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Abstract

This present article investigates conflicting community attitudes and formal survey results. The survey results suggest that patients viewed their physicians' and nurses' competency and care very highly, as well as receiving satisfactory care in specialized departments. The results further suggest that hospital meals were less satisfactory in terms of patient enjoyment of meals and with the services of the dietitian. However, one major area of concern was the low number of survey responses and the recommendations that are made for improving the response rate. Demographic inconsistencies in the survey results are reviewed as evidence of lack of validity lending support to the contrary community perception of low health care quality at the hospital. Suggestions are made for improvement of the survey instrument and procedures to insure greater validity and reliability.

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矛盾态度的困境:调查结果还是社区观念?
这篇文章调查了相互矛盾的社区态度和正式的调查结果。调查结果显示,患者对医生和护士的能力和护理评价很高,在专科得到了满意的护理。结果进一步表明,在患者享受膳食和营养师的服务方面,医院膳食不太令人满意。然而,令人关切的一个主要方面是调查答复的数量少,以及为提高答复率而提出的建议少。对调查结果中的人口统计不一致进行了审查,作为缺乏有效性的证据,为社区对医院卫生保健质量低的相反看法提供了支持。提出了改进调查工具和程序的建议,以确保更大的有效性和可靠性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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Physican-Hospital Joint Ventures: Doing versus Being Marketing Parallax in Health Care Industry The role of cost in hospital pricing decisions. Is the hospital patient market receptive to incentives? Results of an attitude survey.
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