{"title":"Reaching out in many directions: the fight against prostate cancer.","authors":"Judith D Botvin","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>The National Prostate Cancer Coalition, Washington, D.C., reaches out to men across the country with its travelling screening van. It also reaches a audience through promotions with NASCAR, the National Baseball League, and Spike TV. Its partnerships and lobbying efforts have resulted in this year's unprecedented 500 million dollars federal funding of prostate cancer research.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"21 4","pages":"18-22, 3"},"PeriodicalIF":0.0000,"publicationDate":"2005-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare marketing","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The National Prostate Cancer Coalition, Washington, D.C., reaches out to men across the country with its travelling screening van. It also reaches a audience through promotions with NASCAR, the National Baseball League, and Spike TV. Its partnerships and lobbying efforts have resulted in this year's unprecedented 500 million dollars federal funding of prostate cancer research.
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