After being dubbed the third-best pediatric hospital in the nation by Child Magazine last January, the Children's Hospital of Wisconsin produced a year-long campaign touting its feat. Through TV, radio, direct mail, and print ads, the hospital successfully increased consumer awareness and exceeded its fundraising goal for the first time in several years.
The three-hospital system offers the region's most comprehensive treatment programs for cancer and heart and neurological disorders, as well as pediatric urgent care and the region's only women's heart program. Washoe Med was named one of the country's Top 100 Integrated Healthcare Networks, a Hospital of Choice by the American Alliance of Healthcare Providers, and was recently recognized as one of "Nevada's Best Companies to Work For" by Nevada Business Journal. Its marketing department along with agency Estipona Vialpando Partners created a successful integrated marketing campaign to rebrand the hospital and create external and internal ad campaigns.
A recent advertising campaign for St. Mark's Hospital in Salt Lake City focuses on the hospital's compassion and impeccable nurse care. The effort illustrates that nursing is not just a career, but a calling.
In 2003, the bariatric program at Holy Cross Hospital was looking to boost its business. With the help of J. O'Connor & Matthews, Inc., an advertising and marketing firm, the hospital used a new strategy: an ad campaign focused around a one-hour info session about the procedure hosted by doctors, nurses, and former bariatric patients.
Cooper University Hospital in Camden, NJ, features an extensive ambulatory care network that includes practice sites across eight counties of Southern New Jersey. Recently, the hospital worked with Willing Strategic Advertising to produce an award-winning television advertising campaign endorsed by New Jersey-born TV personality, Kelly Ripa.
Schwartz Communications, LLC, executes a successful PR campaign to position Subimo, a provider of online healthcare decision tools, as a leader in the industry that touts names such as WebMD.com and HealthGrades.com. Through a three-pronged media relations strategy, Schwartz and Subimo together branded the company as an industry thought-leader.
Palo Alto (CA) Medical Foundation addresses the mission of its annual report in a way that meets the high expectations of its loyal donors.
Columbus (OH) Children's Hospital puts its best face forward with this year's annual report of philanthropy. This thoughtful collaboration by hospital and agency invites each reader to identify with the anxious parents of some patients. The compelling copy and illustrations bode well for the report's mission.
Kudos to Grinnell (IA) Regional Medical Center, St. Anthony Regional Hospital and Nursing Home of Carroll, IA, and Columbus (IN) Regional Hospital-true to their mandate, each of these award-winners has produced an annual report that reaches readers where they live.
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