{"title":"Evaluation of customer satisfaction level of different projects.","authors":"Nandini Das, Niladri Samanta","doi":"10.1080/10529410500280955","DOIUrl":null,"url":null,"abstract":"<p><p>Customer satisfaction as the key element for success in business is a major concern for any industry. In this paper we propose a customer satisfaction index using principal component analysis for a software solution company. This index was used as an input to the marketing division to identify their potential customers from their past experience. Since this is a very common problem for any industry, the same approach can be used in similar situations.</p>","PeriodicalId":77339,"journal":{"name":"Quality assurance (San Diego, Calif.)","volume":"11 2","pages":"75-84"},"PeriodicalIF":0.0000,"publicationDate":"2005-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10529410500280955","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Quality assurance (San Diego, Calif.)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10529410500280955","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 7
Abstract
Customer satisfaction as the key element for success in business is a major concern for any industry. In this paper we propose a customer satisfaction index using principal component analysis for a software solution company. This index was used as an input to the marketing division to identify their potential customers from their past experience. Since this is a very common problem for any industry, the same approach can be used in similar situations.
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