Columbus Children's Hospital invests in its supporters.

Profiles in healthcare marketing Pub Date : 2005-11-01
Judith D Botvin
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Abstract

Columbus (OH) Children's Hospital puts its best face forward with this year's annual report of philanthropy. This thoughtful collaboration by hospital and agency invites each reader to identify with the anxious parents of some patients. The compelling copy and illustrations bode well for the report's mission.

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哥伦布儿童医院投资于其支持者。
哥伦布(俄亥俄州)儿童医院在今年的慈善年度报告中展示了它最好的一面。医院和机构的这种深思熟虑的合作邀请每个读者认同一些病人焦虑的父母。引人注目的副本和插图对报告的使命来说是个好兆头。
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