{"title":"Merger campaign.","authors":"","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>Through using the Web, TV, radio, and print advertisements, The Hospital of Central Connecticut announced in October 2006 its new name and the merger of two hospitals: New Britain General Hospital and Bradley Memorial Hospital. A campaign consisting of TV and radio ads was created to promote the merger. The ads are also featured on the hospital's Web site.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2007-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare communications","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Through using the Web, TV, radio, and print advertisements, The Hospital of Central Connecticut announced in October 2006 its new name and the merger of two hospitals: New Britain General Hospital and Bradley Memorial Hospital. A campaign consisting of TV and radio ads was created to promote the merger. The ads are also featured on the hospital's Web site.