Merger campaign.

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Abstract

Through using the Web, TV, radio, and print advertisements, The Hospital of Central Connecticut announced in October 2006 its new name and the merger of two hospitals: New Britain General Hospital and Bradley Memorial Hospital. A campaign consisting of TV and radio ads was created to promote the merger. The ads are also featured on the hospital's Web site.

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并购活动。
通过使用网络、电视、广播和印刷广告,中央康涅狄格医院于2006年10月宣布了它的新名称,并合并了两家医院:新不列颠综合医院和布拉德利纪念医院。发起了一场由电视和广播广告组成的运动来促进合并。这些广告也出现在医院的网站上。
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