Advocate Hope Children's Hospital in Oak Lawn, IL, chose to host an event in the spirit of fall and Halloween. More than 300 guests attended the annual Hearts for Hope Halloween bash, a costume gala that is held each year to raise funds. This year, the fund-raiser benefited the construction of a Ronald McDonald House near the facility.
Taking on a total rebranding and environmentally friendly overhaul, Metro Health looks forward as it moves into a new facility. Incorporating green building details, Metro is managing environmental impact to improve its future in its Grand Rapids, MI, community.
Clarian Health takes a risk and embarks on a branding strategy. Taking a multi-integrated approach, with The Heavy Weights in Indianapolis, Clarian started managing its marketing by tracking return on investment (ROI) and making the most of a CRM database. In a groundbreaking approach, it found that it was actually able to turn its marketing effort into a money-maker, leading higher-ups to see its outreach efforts as necessity.
A five-year capital campaign comes to a close with positive results and lessons learned. Having held dozens of annual fund-raising events throughout the year, Children's Healthcare of Atlanta has learned how to put on an effective event with full community support.
With rapid advances in technology, establishing an effective internal communications campaign can be a daunting task. But Rutland Regional Medical Center has managed to effectively use many forms of internal media while still looking toward future advances.
These days, interactive media is all the rage. It seems no business is complete without an online presence. Crouse Hospital has gone one step further, creating an interactive informational Web site that puts its employees in the driver's seat.
Documentary-style filming is a cost-effective way to develop an advertising campaign. This unique style of filming includes documenting the day-to-day life of a healthcare facility and then using the footage for multiple campaign elements. With no script to work with, the footage and responses are real and the outcome is rewarding.
Although Hoag Memorial is in a county with more than 30 other hospitals, a unique branding campaign has helped to establish its facility as one that considers patients a top priority. With creative guidance from the Larson Group, Hoag developed the "Always First" campaign.
You might think that the draw of blue skies, palm trees, and warm climates would be enough to lure workers to NCH Healthcare Systems, centered in Naples, FL. With a unique benefits plan, NCH launched a unique campaign to organize the many elements that make working for the facility like a day at the beach.
Although many recruiting campaigns focus on quick results, an effort by the North Carolina Center for Nursing is taking a decidedly long-term approach. Posters are directed at middle school students and even elementary-grade kids.
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