{"title":"TV on the Web.","authors":"","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>Children's Hospital & Research Center of Oakland, CA, launched a TV campaign focusing on athletic children to promote its excellent pediatric care. The TV campaign is also featured on the hospital's Web site. There are also five 15-second spots that offer parents handy tips on how to deal with injuries faced by an athletic child.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2007-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare communications","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Children's Hospital & Research Center of Oakland, CA, launched a TV campaign focusing on athletic children to promote its excellent pediatric care. The TV campaign is also featured on the hospital's Web site. There are also five 15-second spots that offer parents handy tips on how to deal with injuries faced by an athletic child.
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