Wisconsin health practice rebrands image with "life has its moments" campaign.

Abstract

Wisconsin's largest healthcare system has 41 clinics throughout the state and offers a variety of services, from women's health to oncology. Maintaining a consistent brand message in a large organization with so many product lines requires constant marketing to ensure consumer awareness. To that end, Marshfield Clinic recently launched an effort to revitalize its brand and spread its message, through television spots, print ads, and billboards.