{"title":"Marketing health, influencing behaviour.","authors":"Caitlyn Donaldson","doi":"10.1177/14664240081280041102","DOIUrl":null,"url":null,"abstract":"JRSH The Journal of The Royal Society for the Promotion of Health July 2008 Vol 128 No 4 As obesity levels soar, STD statistics reach all time highs, and millions of people die annually from smokingrelated causes, could social marketing be the answer to the downward spiral? Caitlyn Donaldson looks at why so many hopes are being pinned on its ability to direct people towards healthy behaviours. Marketing Health, Influencing Behaviour","PeriodicalId":22790,"journal":{"name":"The Journal of the Royal Society for the Promotion of Health","volume":"128 4","pages":"152-3"},"PeriodicalIF":0.0000,"publicationDate":"2008-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14664240081280041102","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of the Royal Society for the Promotion of Health","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/14664240081280041102","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
JRSH The Journal of The Royal Society for the Promotion of Health July 2008 Vol 128 No 4 As obesity levels soar, STD statistics reach all time highs, and millions of people die annually from smokingrelated causes, could social marketing be the answer to the downward spiral? Caitlyn Donaldson looks at why so many hopes are being pinned on its ability to direct people towards healthy behaviours. Marketing Health, Influencing Behaviour
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