Neurophilia is stronger for educators than students in Brazil

IF 3.4 Q2 NEUROSCIENCES Trends in Neuroscience and Education Pub Date : 2020-09-01 DOI:10.1016/j.tine.2020.100136

Ingrid Luiz , Annukka Kim Lindell , Roberta Ekuni

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引用次数: 2

Abstract

Background

Educational products claiming to be “brain-based” are common. Due to neurophilia, including a brain in a product's marketing can enhance perceptions. However, schooling background may play a protective role.

Objective

As previous neuromarketing research has been conducted predominantly in English speakers, we examined whether the effects of neurophilia extend to a Portuguese-speaking Brazilian population.

Method

Teachers and students (N = 262) viewed one of four advertisements for a hypothetical product translating to ‘‘Right Brain’’ or ‘‘Right Start’’ Training; half the advertisements contained an MRI brain image. Participants rated their perceptions of interest, efficacy, and scientific rationale.

Results

The presence of a brain image or the word ‘brain’ did not influence responses. However, occupation had a significant effect: teachers’ ratings were higher than students’ ratings. Importantly, teachers were more susceptible to neurocontent, rating “Right Brain” training significantly higher than students.

Conclusion

These results thus highlight the need to improve teachers’ neuroscience literacy.

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在巴西，教育工作者比学生更容易患神经亲和症

背景:声称“以大脑为基础”的教育产品很常见。由于神经癖，在产品营销中加入大脑可以增强感知。然而，学校教育背景可能起到保护作用。由于之前的神经营销研究主要是在说英语的人群中进行的，我们研究了亲神经症的影响是否会延伸到说葡萄牙语的巴西人群。方法教师和学生(N = 262)观看了一种假设产品的广告，广告翻译为“右脑”或“正确开始”培训;一半的广告含有核磁共振成像的大脑图像。参与者对他们对兴趣、功效和科学原理的看法进行了评分。结果大脑图像或“大脑”一词的出现对反应没有影响。然而，职业有显著的影响:教师的评分高于学生的评分。重要的是，教师更容易受到神经内容的影响，对“右脑”训练的评价明显高于学生。结论教师的神经科学素养有待提高。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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