Evaluation of a Mystery Shopper Intervention to Reduce Sales of Alcohol to Minors in Zacatecas and Guadalupe, Mexico.

IF 0.8 Q4 Medicine JOURNAL OF DRUG EDUCATION Pub Date : 2020-09-01 Epub Date: 2020-12-20 DOI:10.1177/0047237920981776
Mallie J Paschall, Joel W Grube, Ted R Miller, Christopher L Ringwalt, Deborah A Fisher, William DeJong
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引用次数: 3

Abstract

We report the results of a quasi-experimental evaluation of a mystery shopper intervention in Zacatecas and Guadalupe, Mexico. Underage youth attempted to purchase beer at 50 Modelorama stores and 32 Oxxo stores (intervention groups), and at 19 comparison convenience stores in March, July, and August 2018. After each attempt, intervention store operators were informed if a sale was made. Modelorama operators also received training and were warned that repeated sales to minors could jeopardize their franchise. Average sales rates to minors were 63.8% at Modeloramas, 86.5% at Oxxo stores, and 98.2% at comparison stores. The findings suggest that mystery shopper interventions with training, feedback to store operators, and sanctions after repeated sales to underage youth may reduce sales to minors in low- and middle-income countries.

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墨西哥萨卡特卡斯和瓜达卢佩的神秘购物者干预减少对未成年人销售酒精的评估。
我们报告的结果在萨卡特卡斯和瓜达卢佩,墨西哥神秘购物者干预的准实验评估。2018年3月、7月和8月,未成年人试图在50家Modelorama门店和32家Oxxo门店(干预组)以及19家比较便利店购买啤酒。每次尝试后,干预商店的经营者都会被告知是否有销售。Modelorama的经营者也接受了培训,并被警告,反复向未成年人销售可能会危及他们的特许经营权。Modeloramas的平均未成年人销售率为63.8%,Oxxo为86.5%,比较店为98.2%。研究结果表明,在低收入和中等收入国家,神秘顾客的干预措施包括培训、对商店经营者的反馈以及对反复向未成年人销售商品后的制裁,可能会减少对未成年人的销售。
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来源期刊
JOURNAL OF DRUG EDUCATION
JOURNAL OF DRUG EDUCATION EDUCATION, SCIENTIFIC DISCIPLINES-
CiteScore
1.00
自引率
0.00%
发文量
5
期刊介绍: Authoritative, peer-refereed publication affording a wide-ranging coverage of important trends and developments in the drug field. Whatever your area of special interest, the Journal of Drug Education brings timely, helpful information, insights and methodologies that can be adapted to various situations. Look to this Quarterly for critical analyses, innovative approaches, scholarly standards, and clear, concise reports on theoretical, research and programmatic issues.
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