Seeing is Believing: The Impacts of Visual Exemplars on American Young Adults' Reactions to Anti-Prescription Opioid Campaigns.

IF 0.8 Q4 Medicine JOURNAL OF DRUG EDUCATION Pub Date : 2021-09-01 Epub Date: 2022-01-18 DOI:10.1177/00472379211072856
Xiaoxia Cao, Jie Xu
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引用次数: 1

Abstract

Many public health campaigns are designed to combat the opioid crisis in America. However, these campaigns are often ineffective or even counterproductive. To explore what contributes to the (in)effectiveness of these campaigns, an online experiment was conducted among a convenience sample of college students to test American young adults' reactions to four anti-prescription opioid campaign messages from local and national health organizations that vary in the presence of visual exemplars and statistical information. The study found that including a visual exemplar showing the negative consequences of misusing prescription opioids increased perceived susceptibility, psychological reactance, and perceived campaign effectiveness. The impacts of visual exemplars on psychological reactance and perceived campaign effectiveness were moderated by statistical information and (partially) explained by the believability of the campaigns.

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眼见为实:视觉范例对美国年轻人对反处方阿片类药物运动反应的影响。
许多公共卫生运动都是为了对抗美国的阿片类药物危机而设计的。然而,这些运动往往是无效的,甚至适得其反。为了探索是什么促成了这些运动的有效性,我们在方便的大学生样本中进行了一项在线实验,以测试美国年轻人对来自地方和国家卫生组织的四种反处方阿片类药物运动信息的反应,这些信息在视觉范例和统计信息的存在上有所不同。该研究发现,包括一个视觉范例,显示滥用处方阿片类药物的负面后果,增加了感知的易感性、心理抗拒和感知的运动效果。视觉范例对心理抗拒和感知活动有效性的影响被统计信息所调节,并(部分)被活动的可信度所解释。
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来源期刊
JOURNAL OF DRUG EDUCATION
JOURNAL OF DRUG EDUCATION EDUCATION, SCIENTIFIC DISCIPLINES-
CiteScore
1.00
自引率
0.00%
发文量
5
期刊介绍: Authoritative, peer-refereed publication affording a wide-ranging coverage of important trends and developments in the drug field. Whatever your area of special interest, the Journal of Drug Education brings timely, helpful information, insights and methodologies that can be adapted to various situations. Look to this Quarterly for critical analyses, innovative approaches, scholarly standards, and clear, concise reports on theoretical, research and programmatic issues.
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