Seeing is Believing: The Impacts of Visual Exemplars on American Young Adults' Reactions to Anti-Prescription Opioid Campaigns.

IF 0.8 Q4 Medicine JOURNAL OF DRUG EDUCATION Pub Date : 2021-09-01 Epub Date: 2022-01-18 DOI:10.1177/00472379211072856
Xiaoxia Cao, Jie Xu
{"title":"Seeing is Believing: The Impacts of Visual Exemplars on American Young Adults' Reactions to Anti-Prescription Opioid Campaigns.","authors":"Xiaoxia Cao,&nbsp;Jie Xu","doi":"10.1177/00472379211072856","DOIUrl":null,"url":null,"abstract":"<p><p>Many public health campaigns are designed to combat the opioid crisis in America. However, these campaigns are often ineffective or even counterproductive. To explore what contributes to the (in)effectiveness of these campaigns, an online experiment was conducted among a convenience sample of college students to test American young adults' reactions to four anti-prescription opioid campaign messages from local and national health organizations that vary in the presence of visual exemplars and statistical information. The study found that including a visual exemplar showing the negative consequences of misusing prescription opioids increased perceived susceptibility, psychological reactance, and perceived campaign effectiveness. The impacts of visual exemplars on psychological reactance and perceived campaign effectiveness were moderated by statistical information and (partially) explained by the believability of the campaigns.</p>","PeriodicalId":46281,"journal":{"name":"JOURNAL OF DRUG EDUCATION","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF DRUG EDUCATION","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/00472379211072856","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2022/1/18 0:00:00","PubModel":"Epub","JCR":"Q4","JCRName":"Medicine","Score":null,"Total":0}
引用次数: 1

Abstract

Many public health campaigns are designed to combat the opioid crisis in America. However, these campaigns are often ineffective or even counterproductive. To explore what contributes to the (in)effectiveness of these campaigns, an online experiment was conducted among a convenience sample of college students to test American young adults' reactions to four anti-prescription opioid campaign messages from local and national health organizations that vary in the presence of visual exemplars and statistical information. The study found that including a visual exemplar showing the negative consequences of misusing prescription opioids increased perceived susceptibility, psychological reactance, and perceived campaign effectiveness. The impacts of visual exemplars on psychological reactance and perceived campaign effectiveness were moderated by statistical information and (partially) explained by the believability of the campaigns.

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
眼见为实:视觉范例对美国年轻人对反处方阿片类药物运动反应的影响。
许多公共卫生运动都是为了对抗美国的阿片类药物危机而设计的。然而,这些运动往往是无效的,甚至适得其反。为了探索是什么促成了这些运动的有效性,我们在方便的大学生样本中进行了一项在线实验,以测试美国年轻人对来自地方和国家卫生组织的四种反处方阿片类药物运动信息的反应,这些信息在视觉范例和统计信息的存在上有所不同。该研究发现,包括一个视觉范例,显示滥用处方阿片类药物的负面后果,增加了感知的易感性、心理抗拒和感知的运动效果。视觉范例对心理抗拒和感知活动有效性的影响被统计信息所调节,并(部分)被活动的可信度所解释。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
JOURNAL OF DRUG EDUCATION
JOURNAL OF DRUG EDUCATION EDUCATION, SCIENTIFIC DISCIPLINES-
CiteScore
1.00
自引率
0.00%
发文量
5
期刊介绍: Authoritative, peer-refereed publication affording a wide-ranging coverage of important trends and developments in the drug field. Whatever your area of special interest, the Journal of Drug Education brings timely, helpful information, insights and methodologies that can be adapted to various situations. Look to this Quarterly for critical analyses, innovative approaches, scholarly standards, and clear, concise reports on theoretical, research and programmatic issues.
期刊最新文献
Cross-Sectional Associations Between Expectancies for Cannabis use and Pain in an Emerging Adult Sample. Project SUCCESS: Youth Substance use and Mental Health. Effects of a Brief Safe Drinking Intervention on Depressive and Anxiety Symptomatology: Examining Potential Side Effects of Deviance Regulation Theory Interventions. The Role of Alcohol Expectancies in the Association Between Behavioral Economic Alcohol Demand, Relative Reinforcement, and Alcohol Problems. Alcohol Protective Behavioral Strategy use and Negative Consequences Across Heavy Alcohol Users and Risky Drinkers.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1