{"title":"Sun Health uses seafaring theme effectively in report to community.","authors":"Judith D Botvin","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>A seafaring theme seems unusual for a system based in Sun City, Ariz., but Sun Health uses it to good advantage in its 2002 Report to the Community. The title, Stay the Course, refers to the fact the system plans to stay afloat after four consecutive years of operational losses. Now completing its 15th year, Sun Health tells readers how it hopes to navigate around the reefs and find clear waters.</p>","PeriodicalId":79713,"journal":{"name":"Profiles in healthcare marketing","volume":"20 5","pages":"30-3, 3"},"PeriodicalIF":0.0000,"publicationDate":"2004-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare marketing","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
A seafaring theme seems unusual for a system based in Sun City, Ariz., but Sun Health uses it to good advantage in its 2002 Report to the Community. The title, Stay the Course, refers to the fact the system plans to stay afloat after four consecutive years of operational losses. Now completing its 15th year, Sun Health tells readers how it hopes to navigate around the reefs and find clear waters.
分享
京公网安备 11010802042870号
京ICP备2023020795号-1
求助内容：
应助结果提醒方式：
扫码关注我们
