Jinhee Lee, Zulfia Zaher, Edgar Simpson, E. Erzikova
{"title":"Drowning Out the Message: How Online Comments on News Stories About Nike’s Ad Campaign Contributed to Polarization and Gatekeeping","authors":"Jinhee Lee, Zulfia Zaher, Edgar Simpson, E. Erzikova","doi":"10.1177/1931243120951564","DOIUrl":null,"url":null,"abstract":"This study examined audience commentary on Fox News, Cable News Network, and MSNBC’s YouTube and Facebook platforms associated with news stories on Nike’s selection of controversial former National Football League quarterback Colin Kaepernick as the spokesman for its 2018 campaign. The study, using the theory of gatekeeping as a starting point, sought evidence for a drowning effect, in which the audience strayed from the primary message of the journalism presented to it. Content analysis revealed a significant drowning effect across platforms and outlets.","PeriodicalId":29929,"journal":{"name":"Electronic News","volume":"64 14","pages":"103 - 122"},"PeriodicalIF":0.7000,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1931243120951564","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electronic News","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/1931243120951564","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
This study examined audience commentary on Fox News, Cable News Network, and MSNBC’s YouTube and Facebook platforms associated with news stories on Nike’s selection of controversial former National Football League quarterback Colin Kaepernick as the spokesman for its 2018 campaign. The study, using the theory of gatekeeping as a starting point, sought evidence for a drowning effect, in which the audience strayed from the primary message of the journalism presented to it. Content analysis revealed a significant drowning effect across platforms and outlets.
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