Ta as an emergent language practice of audience design in CMC

IF 0.9 4区 文学 Q3 COMMUNICATION Narrative Inquiry Pub Date : 2021-10-29 DOI:10.1075/ni.21049.slu
Kerry Sluchinski
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引用次数: 2

Abstract

This study examines the use of ungendered third person Chinese pronoun ta in digital first-and-third person voiced discourses (i.e. small stories). The study asks what implications the script choice ta, as opposed to gendered 他 ta ‘he’ and 她 ta ‘she’, has for audience design and the facilitation of character empathy. The study draws on 131 digital texts from celebrity verified accounts on social media platform Sina Weibo in October 2015. From a Discourse Analytical perspective focused on deixis relative to the notion of empathy in storytelling, the study investigates emergent practices which involve the orthographic manipulation of gender. The study proposes that ta is an interpersonal resource whose deictic properties as a non-standard spelling are exploited as a property of audience design to facilitate an appeal to empathy. This facilitation is advanced by the script choice which offers a wider scope of reference, and thus targets a wider audience.
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作为CMC受众设计的一种新兴语言实践
本研究探讨了无性别第三人称汉语代词“ta”在数字第一和第三人称语态语篇(即小故事)中的使用情况。该研究询问,相对于性别名称“他”和“她”,剧本选择对观众设计和促进角色移情有什么影响。该研究选取了2015年10月社交媒体平台新浪微博上名人认证账户上的131条数字文本。本研究从语篇分析的角度出发,关注与讲故事中移情概念相关的指示语,研究涉及性别正字法操纵的突发实践。该研究认为,这是一种人际资源,其指示性作为一种非标准拼写被利用为受众设计的属性,以促进对移情的呼吁。脚本选择提供了更广泛的参考范围,从而针对更广泛的受众,从而促进了这种便利。
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来源期刊
Narrative Inquiry
Narrative Inquiry Multiple-
CiteScore
2.10
自引率
14.30%
发文量
14
期刊介绍: Narrative Inquiry is devoted to providing a forum for theoretical, empirical, and methodological work on narrative. Articles appearing in Narrative Inquiry draw upon a variety of approaches and methodologies in the study of narrative as a way to give contour to experience, tradition, and values to next generations. Particular emphasis is placed on theoretical approaches to narrative and the analysis of narratives in human interaction, including those practiced by researchers in psychology, linguistics and related disciplines.
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