Integrating Using a Crossover Analysis With Formative Joint Displays in Mixed Methods Research

Abstract

We show in this methodological article how formative joint displays can be used to integrate multiple data facets. Joint displays in the published literature are intended to be polished research products that illustrate the connections between quantitative and qualitative inferences. However, we contend using joint displays formatively during analysis can yield more comprehensive metainferences. Accordingly, we introduce a process called joint display coding to formalize the process toward these metainferences. Our approach draws upon the “text-in-context” coding approach and intersects it with a crossover analysis. We showcase an example of joint display coding using a descriptive study of U.S. institutional webpages in higher education. Integrated themes were developed by blending the structural and textual facets of webpage data.