Effects of Price Model Copycats in the Ski Industry

IF 1.4 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Analysis Pub Date : 2021-01-28 DOI:10.3727/108354220x15950120083867
M. Falk, M. Scaglione
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引用次数: 4

Abstract

This article investigates the impact of the introduction of a greatly reduced seasonal ski pass for overnight stays in winter destinations. The analysis covers 59 winter sports destinations in Switzerland for the winter seasons 2012/2013 to 2017/2018, of which 11 introduced the "Magic Pass." Winter destinations without the reduced ski pass constituted the control group. Panel difference-in-differences estimates show that the Magic Pass in 2017/2018 led to an increase in domestic overnight stays in the winter season of 31%. However, foreign overnight stays in the same period were not affected by the price discount. Overall, the magnitude of the discount price effect was lower than that of a previous attempt. Control variables such as average snow depth and temperature for the winter months of December to March were not or only marginally significant. Since the positive effects of price reductions were limited to domestic overnight stays, price reductions should be viewed critically.
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价格模型抄袭者在滑雪产业中的作用
本文调查了在冬季目的地过夜时大幅减少季节性滑雪通行证的影响。该分析涵盖了2012/2013年至2017/2018年冬季瑞士59个冬季运动目的地,其中11个引入了“魔术通行证”。没有减少滑雪通行证的冬季目的地构成了对照组。小组差异估计显示,2017/2018年的魔术通行证导致冬季国内过夜人数增加了31%。然而,同期的国外过夜并未受到价格折扣的影响。总体而言,折扣价格效应的幅度低于之前的尝试。控制变量,如12月至3月冬季的平均雪深和温度,并不显著或只是轻微显著。由于降价的积极影响仅限于国内过夜,因此应严格看待降价。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Tourism Analysis
Tourism Analysis HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
2.50
自引率
11.10%
发文量
42
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