{"title":"Social Media and Brand Loyalty: A Research Based on Luxury Consumers","authors":"Sevilay Ulas, Z. A. Vural","doi":"10.1080/20511817.2018.1741166","DOIUrl":null,"url":null,"abstract":"It can be claimed that the concept of brand loyalty has a deeply rooted history similar to that of civilizations. How changes that are experienced in every area in the world reflect on the brand lo...","PeriodicalId":55901,"journal":{"name":"Luxury-History Culture Consumption","volume":"1 1","pages":""},"PeriodicalIF":0.4000,"publicationDate":"2018-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/20511817.2018.1741166","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Luxury-History Culture Consumption","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/20511817.2018.1741166","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
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Abstract
It can be claimed that the concept of brand loyalty has a deeply rooted history similar to that of civilizations. How changes that are experienced in every area in the world reflect on the brand lo...
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