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Curative handcrafted textiles: Healing generations 治愈手工纺织品:治愈世代
IF 0.2 Pub Date : 2023-09-01 DOI: 10.1386/ipol_00022_1
Rishab Manocha
While natural disasters in the past, along with the recent COVID-19 pandemic, have disrupted livelihoods, they have also activated the structuring of handicraft as an age-old remedial practice with curative properties. Further, the need for communicating textile processes, in support of slow fashion, has allowed educational institutions to contextualize this teaching with the help of pedagogical models that define the role of both craft education and craft-based research. As an educator at Pearl Academy, India, what I can observe in the modern world today is that there is always a cross-cultural contact between the ‘local’ and the ‘global’ and that, the much-discussed ‘global village’ is no longer a fantasy but a fact, despite numerous paradoxes. This article aims at giving an insight into my perspectives and experiences that shed light on the plight of handicraft in the most hand-skilled country in the world. It also lends a bird’s-eye point of view on the need to break barriers between modern and traditional, between urban and rural, etc., and look at the many avatars of handicraft and techniques being repurposed for modern applications such as luxury fashion, interior design and jewellery. This can result in the creation of works that are not only aesthetically pleasing but are also functional, sustainable and culturally sensitive and can help designers and artists navigate complex ethical issues that resonate with diverse communities. The article takes into consideration handcrafted textile samples developed by three postgraduate fashion design students at Pearl Academy, India, who have developed textile samples as part of their project called ‘Hybrid Textiles’. The samples create an epilogue to the context of this study through an ‘end of life’ narrative and craft practices in India.
虽然过去的自然灾害以及最近的COVID-19大流行破坏了生计,但它们也激活了手工艺的结构,使其成为一种具有治疗特性的古老补救做法。此外,为了支持慢时尚,需要交流纺织工艺,这使得教育机构能够在定义工艺教育和工艺研究角色的教学模式的帮助下,将这种教学情境化。作为印度珍珠学院的一名教育工作者,我在当今的现代世界中所观察到的是,“地方”和“全球”之间总是存在着跨文化的联系,尽管有许多悖论,但人们经常讨论的“地球村”不再是幻想,而是事实。这篇文章旨在阐述我的观点和经验,以揭示世界上最熟练的手工国家的手工艺困境。它还提供了一个鸟瞰的视角,以打破现代与传统,城市与农村等之间的障碍,并看到许多手工艺和技术的化身被重新用于现代应用,如奢侈品时尚,室内设计和珠宝。这可以创造出不仅美观,而且具有功能性,可持续性和文化敏感性的作品,并可以帮助设计师和艺术家解决与不同社区产生共鸣的复杂伦理问题。这篇文章考虑了印度珍珠学院三名时装设计研究生开发的手工纺织品样品,他们开发了纺织品样品,作为他们名为“混合纺织品”项目的一部分。这些样本通过印度的“生命终结”叙事和工艺实践,为本研究的背景创造了尾声。
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引用次数: 0
‘The luxury runs deep’: Which were the most luxurious cars of the 1970s? “奢华之深”:哪些是上世纪70年代最豪华的汽车?
IF 0.2 Pub Date : 2023-09-01 DOI: 10.1386/ipol_00020_1
Oliver Bradbury
I come to this topic for two reasons. I am possibly the world’s first automobile colour and trim historian. I am also the author of a book-length paper concerning design in the 1970s (interior design, product design, automobile design, architecture, etc.). It is these two research areas that have led me to write this article about the most luxurious cars of the 1970s, the decade that rediscovered luxury. 1970s car design was very much about investigating the car interior after so much previous emphasis on exterior design, and in this decade, car interiors became much more luxurious and generally comfortable across industry, not for just the top marques. The four cars under investigation here are Rolls-Royce Camargue, which was the most expensive car in the world when launched in 1975; Aston Martin Lagonda (four doors); Daimler Double-Six Vanden Plas; and Stutz Blackhawk. It is stating the obvious to say that automobile literature in the form of books and journals is a vast subject matter, and yet there was until recently not a single standalone study of a fundamental aspect of car design – colour and trim, one with universal application. This study being this author’s ‘Colour and trim design for automobiles, 1960–95, and that of recognising an uncharted genre in design history’ published in Aspects of Motoring History (2021, issue 17), the Journal of the Society of Automotive Historians in Britain. Literature invariably tends to be about styling or engineering concerns. Here is an opportunity to move beyond these old concerns into an uncharted territory.
我讨论这个话题有两个原因。我可能是世界上第一个汽车颜色和装饰历史学家。我还撰写了一篇关于20世纪70年代设计(室内设计、产品设计、汽车设计、建筑等)的论文。正是这两个研究领域促使我写了这篇关于20世纪70年代最豪华汽车的文章,这十年重新发现了奢侈品。20世纪70年代的汽车设计非常注重对汽车内饰的研究,而在这十年里,汽车内饰变得更加豪华和普遍舒适,而不仅仅是顶级品牌。被调查的四款汽车是劳斯莱斯卡马格,1975年推出时是世界上最昂贵的汽车;阿斯顿马丁拉贡达(四门);戴姆勒- 6范登普拉斯;还有黑鹰斯图兹。显而易见的是,以书籍和期刊的形式出现的汽车文献是一个庞大的主题,然而直到最近,还没有一个关于汽车设计的基本方面的独立研究——颜色和装饰,一个普遍适用的方面。这项研究是作者的“1960 - 1995年汽车的色彩和装饰设计,以及对设计历史上未知类型的认识”,发表在英国汽车历史学会杂志《汽车历史方面》(2021年第17期)上。文学总是倾向于造型或工程问题。这是一个超越这些旧的担忧进入未知领域的机会。
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引用次数: 0
Splitting the atom of heritage to respond to luxury’s challenges and crises 拆分传统元素,应对奢侈品的挑战和危机
IF 0.2 Pub Date : 2023-09-01 DOI: 10.1386/ipol_00019_1
Felicia Caponigri
What role does, and can, heritage play in the challenges and crises that confront brands operating in the luxury industry? Are heritage and luxury the same thing, or are they separate concepts? In this brief reflection, I explore what heritage means for luxury brands and how heritage might most impactfully help luxury brands as they create new products, enter new markets and continue to operate as heritage brands. The two main case studies I briefly highlight to spotlight the symbiotic and, at other times, challenging relationship between heritage and luxury are Hermès’ contestation of the creation of MetaBirkins by the artist Mason Rothschild and Schiaparelli’s Haute Couture collection inspired by Dante’s Inferno. Through these cases I propose that luxury consider splitting the atom of heritage into brand heritage and cultural heritage to more fully understand how brand heritage supports its luxury positioning while, at the same time, acknowledging the times that brand heritage, when improperly translated for contemporary consumers, might fail. I also propose that cultural heritage offers opportunities for luxury but also a responsibility to more fully acknowledge luxury brands’ role in our cultural discourse by permitting certain commentary on their designs and products, notwithstanding legal rights they might have in their arsenal. I conclude by proposing that educational offerings, especially in fashion and luxury law, should more fully embrace a cross-pollination between luxury and heritage.
在奢侈品行业经营的品牌面临的挑战和危机中,传统能发挥什么作用?传统和奢华是一回事,还是不同的概念?在这篇简短的反思中,我探讨了遗产对奢侈品牌的意义,以及遗产如何最有效地帮助奢侈品牌创造新产品,进入新市场,并继续作为传统品牌运营。我简要地强调了两个主要的案例研究,以突出传统与奢侈品之间的共生关系,有时也是具有挑战性的关系,这两个案例是herm对艺术家梅森·罗斯柴尔德(Mason Rothschild)创作的MetaBirkins的争论,以及夏帕瑞丽(Schiaparelli)受但丁的《地狱》(Inferno)启发的高级定制系列。通过这些案例,我建议奢侈品考虑将遗产的原子分解为品牌遗产和文化遗产,以更充分地了解品牌遗产如何支持其奢侈品定位,同时承认品牌遗产如果不恰当地翻译给当代消费者可能会失败的时代。我还提出,文化遗产为奢侈品提供了机会,但也有责任更充分地承认奢侈品牌在我们的文化话语中的作用,允许对其设计和产品进行某些评论,尽管他们可能拥有合法权利。最后,我建议,教育课程,特别是在时尚和奢侈品法律方面,应该更充分地接受奢侈品和传统之间的交叉授粉。
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引用次数: 0
‘Brand Purpose’ in fashion and luxury brand management: A must or an opportunity? 时尚与奢侈品牌管理中的“品牌目的”:必须还是机遇?
IF 0.2 Pub Date : 2023-09-01 DOI: 10.1386/ipol_00018_1
Alessandro Balossini Volpe
In contemporary brand management practices, the definition and effective marketing of a so-called Purpose is commonly considered as mandatory to achieve a competitive advantage and eventually a superior financial performance. Such practices are particularly common in the fashion and luxury industries. Through the analysis of appropriate business literature, marketing researches and relevant case histories, the author rejects this popular belief, first, because many brands are perfectly successful, even without any Purpose (which should not be confused with corporate communications strategies), its identity having been successfully built around other worthy values; moreover, not necessarily, customers always prioritize Purpose-driven brands in their purchases, particularly if commanding higher prices and during recessions. A well-designed and effectively marketed Brand Purpose surely offers opportunities (i.e. strong and resilient emotional connections with targeted customer segments, including high spending luxury buyers and communication opportunities and visibility of brand leaders and spokespersons) but also implies risks (i.e. ideological values are by definition controversial, therefore such strategies could hurt part of the clientele of brands with broad target audiences, and negative reactions from some governments or from the public opinion in different cultural environments). Finally, and more crucially, managers should be aware that Purpose-centred brands are constantly overexposed towards the media, their target customers and the public opinion, and their stakeholders are more and more demanding, scrutinizing their practices and expecting impeccable consistency; therefore, just ‘building’ a narrative without consistent underlying practices will likely be ineffective, if not counterproductive.
在当代品牌管理实践中,所谓目的的定义和有效营销通常被认为是实现竞争优势和最终卓越财务绩效的强制性要求。这种做法在时尚和奢侈品行业尤为普遍。通过对适当的商业文献、营销研究和相关案例历史的分析,作者拒绝了这种流行的观点,首先,因为许多品牌非常成功,即使没有任何目的(不应与企业传播策略混淆),其身份已经成功地围绕其他有价值的价值观建立起来;此外,也不一定,消费者在购买时总是优先考虑以目的为导向的品牌,尤其是在价格较高和经济衰退期间。一个精心设计和有效营销的品牌目标肯定会提供机会(即与目标客户群建立强大而有弹性的情感联系,包括高消费奢侈品买家和品牌领导者和代言人的沟通机会和知名度),但也意味着风险(即意识形态价值观从定义上讲是有争议的,因此这种策略可能会伤害目标受众广泛的品牌的部分客户。以及某些政府或不同文化环境下的公众舆论的负面反应)。最后,更重要的是,管理者应该意识到,以目的为中心的品牌不断过度暴露于媒体、目标客户和公众舆论,他们的利益相关者要求越来越高,审查他们的做法,并期望无可挑剔的一致性;因此,如果没有一致的基本实践,仅仅“构建”一个叙述可能是无效的,甚至适得其反。
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引用次数: 0
Tales of a state of mind, body and space: The quest for the next luxury 心灵、身体和空间的故事:对下一个奢侈品的追求
IF 0.2 Pub Date : 2023-09-01 DOI: 10.1386/ipol_00017_1
Tiago Valente
Once upon a time, luxury was defined by rare and expensive materials, exceptional craftsmanship and iconic design. It was about acquiring something that only a select few could afford and displaying it as a symbol of wealth and status. However, as the world changed, so too did the definition of luxury. Today, the luxury market is experiencing a transformation that is rewriting the rules of what it means to be luxurious. In order to succeed in this rapidly changing landscape, luxury brands must embrace a new paradigm of leadership. They must be proactive in their approach, seeking out new opportunities for growth and innovation. And they must be willing to take bold risks and embrace new technologies and business models. So what does all of this mean for the future of luxury beyond 2023? It means that in order to survive and thrive, luxury brands must be able to adapt to their changing environment, to balance the tension between opposing forces and to create their own unique interpretation of what luxury means. They must also be able to innovate and create new and relevant experiences for consumers, and to do so, they must be able to think creatively and to think beyond the constraints of traditional models and conventions. This article details the rationale behind how luxury brands have an opportunity to lead the way in shaping a more responsible, sustainable and equitable future. It offers actions and strategies to understand how to embrace their mantle of greater expectation and responsibility, in order to use their comparative advantage to drive positive change in society.
曾几何时,奢侈品被定义为稀有和昂贵的材料,卓越的工艺和标志性的设计。它是关于获得一些只有少数人才买得起的东西,并将其作为财富和地位的象征。然而,随着世界的变化,奢侈品的定义也发生了变化。如今,奢侈品市场正在经历一场变革,这场变革正在改写奢侈品的定义。为了在这个瞬息万变的环境中取得成功,奢侈品牌必须接受一种新的领导模式。他们必须积极主动,寻找新的增长和创新机会。他们必须愿意承担大胆的风险,接受新的技术和商业模式。那么,这一切对2023年以后的奢侈品市场意味着什么呢?这意味着,为了生存和发展,奢侈品牌必须能够适应不断变化的环境,平衡对立力量之间的紧张关系,并对奢侈品的含义做出自己独特的诠释。他们还必须能够创新,为消费者创造新的相关体验,要做到这一点,他们必须能够创造性地思考,并超越传统模式和惯例的限制。这篇文章详细介绍了奢侈品牌如何有机会引领塑造一个更负责任、可持续和公平的未来。它提供了行动和策略,以了解如何接受他们更大的期望和责任,以便利用他们的比较优势来推动社会的积极变化。
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引用次数: 0
Examining proxemic as an instrument for experiential brand design in physical retail spaces 在实体零售空间中,将邻域作为体验式品牌设计的工具进行研究
IF 0.2 Pub Date : 2023-09-01 DOI: 10.1386/ipol_00023_1
Beatriz Itzel Cruz Megchun
For luxury coffee shops to create positive and memorable brand experiences for their customers, they must carefully design, manage and maintain their brand image throughout the entire consumer journey. The store environment plays a prominent role because it strongly influences customers’ perceptions of the brand. Factors such as the social atmosphere and employee interactions contribute to defining and representing the brand identity to customers. Therefore, coffee shops must consider customers’ cultural identities to ensure their experiences are relevant to the sociocultural context. By integrating design, branding, anthropometry and proxemics, decision-makers can create personalized experiences that engage customers on physical, emotional, cognitive and cultural levels. This research focuses on using proxemics to design luxury coffee shop experiences in multicultural spaces. We propose an instrument to collect data on task patterns, task distinctions and user preferences in coffee shops. The tool consists of three sections that collect data on proxemic behaviour, proxemic perceptions (cultural) and proxemic reflections. We used a case study to exhibit the relevance of proxemics and proxemic behaviour in improving the interaction between person, object and space. The instrument offers the possibility to document proxemic factors that are imperceptible and intangible in the users’ brand experience and journey in a retail space. It also provides data to increase user engagement with different touchpoints, such as retail space, product design and identity design. Proxemic behaviour is relevant in addressing cultural, behavioural and sociological aspects of interpersonal situations related to spatial distance between individuals. These findings suggest the relevance of proxemics in promoting human-centred design in experiential spaces. Ultimately, the work aims to expand the available instruments and methods for improving user experiences in service-based industries within the experience economy.
豪华咖啡店要想为顾客创造积极而难忘的品牌体验,就必须在整个消费过程中精心设计、管理和维护自己的品牌形象。商店环境起着突出的作用,因为它强烈地影响着顾客对品牌的认知。社会氛围和员工互动等因素有助于定义和代表客户的品牌身份。因此,咖啡店必须考虑顾客的文化身份,以确保他们的体验与社会文化背景相关。通过整合设计、品牌、人体测量学和邻近学,决策者可以创造个性化的体验,在身体、情感、认知和文化层面吸引客户。本研究的重点是在多元文化空间中运用近体学设计豪华咖啡店体验。我们提出了一个工具来收集数据的任务模式,任务的区别和用户的偏好在咖啡店。该工具由三个部分组成,收集有关近距离行为、近距离感知(文化)和近距离反思的数据。我们使用了一个案例研究来展示近义词和近义词行为在改善人、物体和空间之间的互动方面的相关性。该工具提供了记录用户在零售空间的品牌体验和旅程中难以察觉和无形的邻近因素的可能性。它还提供数据,以提高不同接触点的用户参与度,如零售空间、产品设计和身份设计。近距离行为在处理与个人之间空间距离有关的人际关系情境的文化、行为和社会学方面具有相关性。这些发现表明,邻近学在促进体验空间以人为本的设计方面具有相关性。最终,这项工作旨在扩展现有的工具和方法,以改善体验经济中基于服务的行业的用户体验。
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引用次数: 0
Craftsmanship: Interview with Kathryn Sargent, master cutter and tailor 工艺:采访凯瑟琳·萨金特,裁缝大师
IF 0.2 Pub Date : 2023-09-01 DOI: 10.1386/ipol_00021_7
Shaun Borstrock
As part of the In Pursuit of Luxury podcast series, I have interviewed a number of people in a variety of areas in the luxury sector whose work involves areas ranging from design to business, manufacturing, publishing, sustainability and PR. I have interviewed designers and craftspersons and those who are involved in leadership roles in major corporations. In our pursuit of luxury and now in the eighth season of the In Pursuit of Luxury podcast we continue the debate around luxury. What is luxury? How is it defined? Who defines it? And why define it at all? These questions and more are at the forefront of our mind as we discuss current and emergent definitions of luxury and that they mean to each of our interviewees. I have interviewed master craftsmen like, for example, the watchmaker, Roger W. Smith, the jeweller Theo Fennell, the designer Ron Arad and the Michelin star chef Ollie Dabbous. I thought Master Cutter and Tailor Kathryn Sargent’s interview would be particularly suited for this issue as she optimizes notions of craftsmanship in the world of bespoke tailoring.
作为“追求奢侈品”播客系列的一部分,我采访了许多奢侈品行业各个领域的人,他们的工作涉及从设计到商业、制造、出版、可持续发展和公关等领域。我采访了设计师和工匠,以及那些在大公司担任领导角色的人。在我们对奢侈品的追求中,在第八季的“追求奢侈品”播客中,我们继续围绕奢侈品展开辩论。什么是奢侈品?它是如何定义的?谁来定义它?为什么要定义它呢?当我们讨论当前和新兴的奢侈品定义以及它们对每个受访者的意义时,这些问题以及更多的问题都是我们脑海中最重要的问题。我采访过制表大师罗杰·w·史密斯(Roger W. Smith)、珠宝商西奥·芬内尔(Theo Fennell)、设计师罗恩·阿拉德(Ron Arad)和米其林星级厨师奥利·达布斯(Ollie Dabbous)。我认为“裁剪大师”和“裁缝大师”凯瑟琳·萨金特的采访特别适合这个问题,因为她优化了定制裁缝界的工艺概念。
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引用次数: 0
Craftsmanship: Interview with Stephen Jones, milliner 工艺:采访女帽商斯蒂芬·琼斯
IF 0.2 Pub Date : 2022-10-01 DOI: 10.1386/ipol_00014_7
Shaun Borstrock
As part of the In Pursuit of Luxury podcast series, I’ve interviewed a number of people in a variety of areas in the luxury sector whose work involves areas ranging from design to business, manufacturing, publishing, sustainability and PR. I’ve interviewed designers and craftspersons and those who are involved in leadership roles in major corporations. In our pursuit of luxury and the subsequent launch of the In Pursuit of Luxury podcast we continue the debate around luxury. What is luxury? How is it defined? Who defines it? And why define it at all? These questions, and more are at the forefront of our mind as we discuss current and emergent definitions of luxury and that they mean to each of our interviewees. I have interviewed master craftsmen like for example, the watchmaker, Roger W. Smith, the jeweller Theo Fennell, the designer Ron Arad and the Michelin star chef Ollie Dabbous. I thought milliner Stephen Jones’s interview would be particularly suited for this issue as he celebrates 25 years as creative director at Christian Dior.
作为“追求奢侈品”播客系列的一部分,我采访了许多奢侈品行业各个领域的人,他们的工作涉及从设计到商业、制造、出版、可持续发展和公关等领域。我采访了设计师、工匠和那些在大公司担任领导角色的人。在我们的追求奢侈品和随后推出的追求奢侈品播客中,我们继续围绕奢侈品展开辩论。什么是奢侈品?它是如何定义的?谁来定义它?为什么要定义它呢?当我们讨论当前和新兴的奢侈品定义,以及它们对每个受访者的意义时,这些问题,以及更多的问题,都是我们脑海中最重要的问题。我采访过制表大师罗杰·w·史密斯(Roger W. Smith)、珠宝商西奥·芬内尔(Theo Fennell)、设计师罗恩·阿拉德(Ron Arad)和米其林星级厨师奥利·达布斯(Ollie Dabbous)。我认为女帽设计师斯蒂芬•琼斯(Stephen Jones)的采访特别适合本期杂志,因为他正在庆祝担任克里斯汀•迪奥创意总监25周年。
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引用次数: 0
Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy, Thomaï Serdari (2020) 重新思考奢侈品时尚:文化智慧在创意战略中的作用,Thomaï Serdari (2020)
IF 0.2 Pub Date : 2022-10-01 DOI: 10.1386/ipol_00015_5
Fred O'Connor
Review of: Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy, Thomaï Serdari (2020)New York: Palgrave Macmillan, 191 pp.,ISBN 13 978-3-03045-300-8, h/bk, $57.06
《重新思考奢侈品时尚:文化智力在创意策略中的作用》,Thomaï Serdari(2020)纽约:Palgrave Macmillan出版社,191页,ISBN 13 978-3-03045-300-8, h/bk, $57.06
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引用次数: 0
The imaginary of luxury 奢侈的想象
IF 0.2 Pub Date : 2022-10-01 DOI: 10.1386/ipol_00011_1
Frédéric Monneyron, P. Mathieu
In this short article, Patrick Mathieu and Frédéric Monneyron offer a new analysis of luxury they have developed in their noted book, L’Imaginaire du luxe (Imago, 2015). Their study is grounded on the idea that luxury is always a way of keeping death away and that luxury is a matter of images more than objects. Calling on the works of two major French anthropologists, Gilbert Durand and Georges Dumézil, they consequently identify on the one hand the main trends of luxury, conspicuousness, elegance and comfort and their growing importance in today’s societies and, on the other hand, they stress the importance of luxury brands and their place in the luxury market.
在这篇短文中,Patrick Mathieu和fracimdsamric Monneyron对奢侈品进行了新的分析,他们在他们著名的书《奢华的想象》(Imago, 2015)中提出了这一观点。他们的研究基于这样一种观点,即奢侈品总是一种远离死亡的方式,奢侈品是一种形象而不是实物。他们引用了两位主要的法国人类学家Gilbert Durand和Georges dumzil的作品,因此一方面确定了奢侈、引人注目、优雅和舒适的主要趋势,以及它们在当今社会中日益增长的重要性,另一方面,他们强调了奢侈品牌的重要性及其在奢侈品市场中的地位。
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引用次数: 0
期刊
Luxury-History Culture Consumption
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