Is Australia Ready for Autonomous Vehicles? Examining the Factors Influencing AV Adoption through Expert Interviews

IF 4 Q2 BUSINESS Australasian Marketing Journal Pub Date : 2023-06-07 DOI:10.1177/14413582231175152
Wesley Lim, Sean Lee, B. Sung, Sophie Cronin
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引用次数: 1

Abstract

As Autonomous Vehicles (AVs) on public roads today becomes an increasingly realistic possibility, there is growing need to better understand the factors that will facilitate their successful introduction. This study focuses specifically on Australia and investigates various micro and macro environmental factors that may either hinder or support their adoption in the country. The study comprised 18 in-depth interviews with experts from both the public and private sectors who possess direct experience working with AVs. These experts provided valuable insights into several areas, including the legislation and regulations governing AV use, the technical and infrastructure requirements necessary for safe operation on public roads, and the importance of public sentiment in driving AV adoption and introduction. Based on the study’s findings, an integrated framework has been developed to identify and classify the key factors related to AV adoption, as well as their interrelatedness with each other. This framework seeks to guide the development of national strategies to accommodate the necessary political, legal, and social adjustments required for the successful implementation of AVs.
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澳大利亚准备好迎接自动驾驶汽车了吗?通过专家访谈探讨影响自动驾驶汽车采用的因素
随着自动驾驶汽车(AVs)在公共道路上行驶的可能性越来越大,人们越来越需要更好地了解促进其成功引入的因素。本研究特别关注澳大利亚,并调查了可能阻碍或支持其在该国采用的各种微观和宏观环境因素。这项研究包括对18位来自公共和私营机构的专家进行深入访谈,这些专家都有与自动驾驶汽车打交道的直接经验。这些专家在几个方面提供了宝贵的见解,包括管理自动驾驶汽车使用的立法和法规、在公共道路上安全行驶所需的技术和基础设施要求,以及公众情绪在推动自动驾驶汽车采用和推广中的重要性。根据研究结果,我们开发了一个综合框架,以确定和分类与自动驾驶汽车采用相关的关键因素,以及它们之间的相互关系。该框架旨在指导国家战略的制定,以适应成功实施av所需的必要政治、法律和社会调整。
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来源期刊
CiteScore
14.90
自引率
16.70%
发文量
25
期刊介绍: The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.
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