Pub Date : 2023-12-29DOI: 10.1177/14413582231217290
Courtney Geritz, M. Raciti
Australian higher education is unequal, with regional and remote students under-represented and less likely to succeed at university despite decades of policy initiatives. Regional and remote communities are diverse, requiring tailored marketing communications to improve their university participation and experience. There is often a considerable gap between pre-commencement expectations and perceived experiences of first-year, first-time (FYFT) students. The purpose of this research is to better understand how the pre-commencement expectations of FYFT regional university students are influenced by Fuzzy Trace Theory’s (FTT) gist mental representations and the influence this has on their satisfaction. This study qualitatively explores a theoretical framework linking FTT with expectations, cognitive dissonance, action/inaction responses and satisfaction. The five identified insights were pre-commencement expectations for (1) micro-cohort connections, (2) macro-cohort connections and (3) recreational connections that, when not met, led to FYFT regional university students’ (4) responding with action or inaction, or both; with (5) action responses leading to increased satisfaction and inaction responses leading to decreased satisfaction. This research is novel, exploring and establishing the influence of FTT gist representations on FYFT regional university students’ pre-commencement expectation development to help address educational inequality. These findings confirm the powerful influence university marketing communications have on underrepresented groups.
{"title":"Enhancing Equity in Australian Higher Education Using Fuzzy Trace Theory","authors":"Courtney Geritz, M. Raciti","doi":"10.1177/14413582231217290","DOIUrl":"https://doi.org/10.1177/14413582231217290","url":null,"abstract":"Australian higher education is unequal, with regional and remote students under-represented and less likely to succeed at university despite decades of policy initiatives. Regional and remote communities are diverse, requiring tailored marketing communications to improve their university participation and experience. There is often a considerable gap between pre-commencement expectations and perceived experiences of first-year, first-time (FYFT) students. The purpose of this research is to better understand how the pre-commencement expectations of FYFT regional university students are influenced by Fuzzy Trace Theory’s (FTT) gist mental representations and the influence this has on their satisfaction. This study qualitatively explores a theoretical framework linking FTT with expectations, cognitive dissonance, action/inaction responses and satisfaction. The five identified insights were pre-commencement expectations for (1) micro-cohort connections, (2) macro-cohort connections and (3) recreational connections that, when not met, led to FYFT regional university students’ (4) responding with action or inaction, or both; with (5) action responses leading to increased satisfaction and inaction responses leading to decreased satisfaction. This research is novel, exploring and establishing the influence of FTT gist representations on FYFT regional university students’ pre-commencement expectation development to help address educational inequality. These findings confirm the powerful influence university marketing communications have on underrepresented groups.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":" 6","pages":""},"PeriodicalIF":6.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139143513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-29DOI: 10.1177/14413582231217126
X. Chau, Thanh Toan Nguyen, Jun Jo, S. Quach, L. Ngo, H. Pham, Park Thaichon
This tutorial presents a systematic guide to performing sentiment analysis on social media data, designed to be accessible to researchers and marketers with varying levels of data science expertise. We prioritise open science by providing comprehensive resources, including self-collected data, source code and guidelines, facilitating result reproduction. For marketing and business researchers without programming experience, this tutorial offers a robust resource for conducting sentiment analysis. Experienced data scientists can use it as a reference for evaluating cutting-edge approaches and streamlining the sentiment analysis process. Our work stands out in its unique perspective on the challenges and opportunities of sentiment analysis within the social media data domain. We delve into the potential of sentiment analysis for social media marketing, offering practical guidance and best practices for enhancing brand reputation and customer engagement. Notably, this tutorial advances beyond previous studies by comprehensively comparing a wide range of sentiment analysis methods, including state-of-the-art transfer learning approaches, filling a critical gap in the existing literature. Our commitment to transparency underscores our contribution, as we provide all necessary resources for result reproducibility. We make our resources available at the following address: https://tinyurl.com/SentimentTutorial .
{"title":"Simplifying Sentiment Analysis on Social Media: A Step-by-Step Approach","authors":"X. Chau, Thanh Toan Nguyen, Jun Jo, S. Quach, L. Ngo, H. Pham, Park Thaichon","doi":"10.1177/14413582231217126","DOIUrl":"https://doi.org/10.1177/14413582231217126","url":null,"abstract":"This tutorial presents a systematic guide to performing sentiment analysis on social media data, designed to be accessible to researchers and marketers with varying levels of data science expertise. We prioritise open science by providing comprehensive resources, including self-collected data, source code and guidelines, facilitating result reproduction. For marketing and business researchers without programming experience, this tutorial offers a robust resource for conducting sentiment analysis. Experienced data scientists can use it as a reference for evaluating cutting-edge approaches and streamlining the sentiment analysis process. Our work stands out in its unique perspective on the challenges and opportunities of sentiment analysis within the social media data domain. We delve into the potential of sentiment analysis for social media marketing, offering practical guidance and best practices for enhancing brand reputation and customer engagement. Notably, this tutorial advances beyond previous studies by comprehensively comparing a wide range of sentiment analysis methods, including state-of-the-art transfer learning approaches, filling a critical gap in the existing literature. Our commitment to transparency underscores our contribution, as we provide all necessary resources for result reproducibility. We make our resources available at the following address: https://tinyurl.com/SentimentTutorial .","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"8 8","pages":""},"PeriodicalIF":6.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139145373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-30DOI: 10.1177/14413582231195990
Rawi Roongruangsee, P. Patterson
Robo-advisor is an artificial intelligence (AI) driven professional financial service that suggests financial portfolios and offers personalised investment recommendations to clients. Since the services are high in credence properties where financial results only become manifest over time and clients typically have difficulty assessing outcomes even after consumption, client psychological comfort is vital for service adoption. Drawing on the unified theory of acceptance and use of technology (UTAUT), information economic theory and the self-service technology (SST) literature, this study investigates a mediating role of psychological comfort, antecedents of psychological comfort and possible boundary conditions. Thailand (an emerging economy with sophisticated financial systems) was selected as our research context. Data were collected through a mixed method approach involving in-depth interviews with investors followed by a structured survey administered to 548 current and potential investors. The findings revealed clients’ key psychological characteristics (performance expectations, suspicion of human financial advisors) and boundary conditions that drive psychological comfort. Performance expectations and suspicion of human advisors are associated with psychological comfort, which subsequently fosters intentions to use and percentage of investment through robo-advisors. Client confidence in ability to search for financial information and need for human interaction have small but distinct moderating effects. This study extends the SST adoption and AI-enabled professional service literature. It reveals psychological comfort as a key mediator between client psychological characteristics and robo-advisors usage.
{"title":"Engaging Robo-advisors in Financial Advisory Services: The Role of Psychological Comfort and Client Psychological Characteristics","authors":"Rawi Roongruangsee, P. Patterson","doi":"10.1177/14413582231195990","DOIUrl":"https://doi.org/10.1177/14413582231195990","url":null,"abstract":"Robo-advisor is an artificial intelligence (AI) driven professional financial service that suggests financial portfolios and offers personalised investment recommendations to clients. Since the services are high in credence properties where financial results only become manifest over time and clients typically have difficulty assessing outcomes even after consumption, client psychological comfort is vital for service adoption. Drawing on the unified theory of acceptance and use of technology (UTAUT), information economic theory and the self-service technology (SST) literature, this study investigates a mediating role of psychological comfort, antecedents of psychological comfort and possible boundary conditions. Thailand (an emerging economy with sophisticated financial systems) was selected as our research context. Data were collected through a mixed method approach involving in-depth interviews with investors followed by a structured survey administered to 548 current and potential investors. The findings revealed clients’ key psychological characteristics (performance expectations, suspicion of human financial advisors) and boundary conditions that drive psychological comfort. Performance expectations and suspicion of human advisors are associated with psychological comfort, which subsequently fosters intentions to use and percentage of investment through robo-advisors. Client confidence in ability to search for financial information and need for human interaction have small but distinct moderating effects. This study extends the SST adoption and AI-enabled professional service literature. It reveals psychological comfort as a key mediator between client psychological characteristics and robo-advisors usage.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44058214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-18DOI: 10.1177/14413582231194071
Aman Kumar, Amit Shankar
This paper investigates how consumers respond to online recovery strategies in response to a service failure in the online travel agencies (OTA) context. The study also examines the role of justice and forgiveness in the online service recovery process. Firstly, a qualitative study was employed to explore the predominant strategies exercised by the service providers. Further, we collect the data from a survey ( n = 335) using an online questionnaire about service failure in the OTA context to examine the proposed relationship based on Stimulus–Organism–Response (S-O-R) framework and Justice theory. The data was analysed using CB-SEM and fsQCA. Results show that response speed, explanation, courtesy and problem-solving are crucial online recovery strategies. Results also highlighted that consumers’ perceived justice and forgiveness play a crucial role in the online recovery process. The fsQCA results showed that five solutions (i.e. various combinations of causal antecedents) could facilitate the formation of repatronage intention. Our study enriches service failure literature. Our findings may help online travel agents design suitable strategies to reduce the negative effect of service failure on their customers.
{"title":"Why do Consumers Forgive Online Travel Agencies? A Multi-study Approach","authors":"Aman Kumar, Amit Shankar","doi":"10.1177/14413582231194071","DOIUrl":"https://doi.org/10.1177/14413582231194071","url":null,"abstract":"This paper investigates how consumers respond to online recovery strategies in response to a service failure in the online travel agencies (OTA) context. The study also examines the role of justice and forgiveness in the online service recovery process. Firstly, a qualitative study was employed to explore the predominant strategies exercised by the service providers. Further, we collect the data from a survey ( n = 335) using an online questionnaire about service failure in the OTA context to examine the proposed relationship based on Stimulus–Organism–Response (S-O-R) framework and Justice theory. The data was analysed using CB-SEM and fsQCA. Results show that response speed, explanation, courtesy and problem-solving are crucial online recovery strategies. Results also highlighted that consumers’ perceived justice and forgiveness play a crucial role in the online recovery process. The fsQCA results showed that five solutions (i.e. various combinations of causal antecedents) could facilitate the formation of repatronage intention. Our study enriches service failure literature. Our findings may help online travel agents design suitable strategies to reduce the negative effect of service failure on their customers.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47468897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-04DOI: 10.1177/14413582231189896
Anne L. Roggeveen, Elisa B. Schweiger, Dhruv Grewal
This research examines how retailers convey messages to target customers and facilitate purchase decisions in physical settings. To establish a clear organizing framework for communications in physical settings, the current article examines both how and why retailers communicate with customers. Specifically, the authors address “how” questions from the perspective of whether messages are static or dynamic and “why” questions according to whether the communication is inspirational or informative.
{"title":"In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected","authors":"Anne L. Roggeveen, Elisa B. Schweiger, Dhruv Grewal","doi":"10.1177/14413582231189896","DOIUrl":"https://doi.org/10.1177/14413582231189896","url":null,"abstract":"This research examines how retailers convey messages to target customers and facilitate purchase decisions in physical settings. To establish a clear organizing framework for communications in physical settings, the current article examines both how and why retailers communicate with customers. Specifically, the authors address “how” questions from the perspective of whether messages are static or dynamic and “why” questions according to whether the communication is inspirational or informative.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"332 - 337"},"PeriodicalIF":6.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48806188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-01DOI: 10.1177/14413582221085321
Yunen Zhang, Park Thaichon, Wei Shao
The application of neurophysiological techniques to marketing and consumer research has seen tremendous growth in recent years. To provide a comprehensive overview of neuroscientific methods, the authors first review extant conceptual and empirical studies on neuromarketing and consumer neuroscience, based on these the rationale, features, and applications of neuroscientific techniques are systematically summarized. Next, the authors discuss how neurophysiological methods were applied to the research on customers’ cognition, emotion, and behavioral responses to marketing stimuli, and illustrate how neuromarketing studies extend the knowledge boundary and contribute to marketing theories and practices. The limitations of current neuromarketing tools, studies, and methodology are concluded as well, and future directions are presented accordingly. This paper contributes to the literature by offering a clear research insight into the application of neurophysiological methods. By articulating principles, methods, contributions, and directions of neuromarketing, this paper may benefit the development of neuroscientific tools being a more well-established and commonly used marketing research approach and offers a guide to scholars who are dedicated to consumer neuroscience research.
{"title":"Neuroscientific Research Methods and Techniques in Consumer Research","authors":"Yunen Zhang, Park Thaichon, Wei Shao","doi":"10.1177/14413582221085321","DOIUrl":"https://doi.org/10.1177/14413582221085321","url":null,"abstract":"The application of neurophysiological techniques to marketing and consumer research has seen tremendous growth in recent years. To provide a comprehensive overview of neuroscientific methods, the authors first review extant conceptual and empirical studies on neuromarketing and consumer neuroscience, based on these the rationale, features, and applications of neuroscientific techniques are systematically summarized. Next, the authors discuss how neurophysiological methods were applied to the research on customers’ cognition, emotion, and behavioral responses to marketing stimuli, and illustrate how neuromarketing studies extend the knowledge boundary and contribute to marketing theories and practices. The limitations of current neuromarketing tools, studies, and methodology are concluded as well, and future directions are presented accordingly. This paper contributes to the literature by offering a clear research insight into the application of neurophysiological methods. By articulating principles, methods, contributions, and directions of neuromarketing, this paper may benefit the development of neuroscientific tools being a more well-established and commonly used marketing research approach and offers a guide to scholars who are dedicated to consumer neuroscience research.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"211 - 227"},"PeriodicalIF":6.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41603541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-22DOI: 10.1177/14413582231187652
T. Aleti, B. Figueiredo, Diane M. Martin, M. Reid
This paper examines the influence of socialisation agents in shaping digital competence in older adults (aged 65+ years). Data was collected from the University of the Third Age (U3A) Network Victoria, a volunteer organisation that provides courses and programs for the retired and semi-retired community. We used a two-stage approach; focus groups as a sensitising tool, followed by 21 in-depth interviews. The research identifies three distinct consumer socialisation processes: reciprocity, self-socialisation and outsourcing, and details the central socialisation agents influencing these processes and how these processes influence learners to reach different socialisation outcomes. Overall, this study sheds light on the complex socialisation processes that influence how older adults become digitally competent and the barriers they face in this process, illuminating the need to address negative attitudes, improve access to devices and support older adults in maintaining their independence.
{"title":"Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology","authors":"T. Aleti, B. Figueiredo, Diane M. Martin, M. Reid","doi":"10.1177/14413582231187652","DOIUrl":"https://doi.org/10.1177/14413582231187652","url":null,"abstract":"This paper examines the influence of socialisation agents in shaping digital competence in older adults (aged 65+ years). Data was collected from the University of the Third Age (U3A) Network Victoria, a volunteer organisation that provides courses and programs for the retired and semi-retired community. We used a two-stage approach; focus groups as a sensitising tool, followed by 21 in-depth interviews. The research identifies three distinct consumer socialisation processes: reciprocity, self-socialisation and outsourcing, and details the central socialisation agents influencing these processes and how these processes influence learners to reach different socialisation outcomes. Overall, this study sheds light on the complex socialisation processes that influence how older adults become digitally competent and the barriers they face in this process, illuminating the need to address negative attitudes, improve access to devices and support older adults in maintaining their independence.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2023-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48085985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-20DOI: 10.1177/14413582231185361
Victor Saha, Charles Jebarajakirthy, Naman Sreen, Praveen Goyal, Venkatesh Mani, S. Deshpande
Over the years, the retail sector has been showing increasing interest in inculcating sustainable consumption practices and behaviors among their consumers. This study, accordingly, explores how retailers can contribute to addressing consumers’ various psychological dispositions to co-create sustainable consumption in the retail context. In that regard, the MAPED framework has been developed corresponding to White et al.’s SHIFT framework for exploring the process and mechanism of co-creating sustainable consumption in the retail sector. This comprehensive conceptual framework has been developed using a methodological approach of critical review and analysis of the extant academic literature on value co-creation and sustainable consumption. Accordingly, this study attempts to contribute to both sustainable consumption and value co-creation literature.
{"title":"Developing a Framework of Sustainable Consumption in Retailing Contexts","authors":"Victor Saha, Charles Jebarajakirthy, Naman Sreen, Praveen Goyal, Venkatesh Mani, S. Deshpande","doi":"10.1177/14413582231185361","DOIUrl":"https://doi.org/10.1177/14413582231185361","url":null,"abstract":"Over the years, the retail sector has been showing increasing interest in inculcating sustainable consumption practices and behaviors among their consumers. This study, accordingly, explores how retailers can contribute to addressing consumers’ various psychological dispositions to co-create sustainable consumption in the retail context. In that regard, the MAPED framework has been developed corresponding to White et al.’s SHIFT framework for exploring the process and mechanism of co-creating sustainable consumption in the retail sector. This comprehensive conceptual framework has been developed using a methodological approach of critical review and analysis of the extant academic literature on value co-creation and sustainable consumption. Accordingly, this study attempts to contribute to both sustainable consumption and value co-creation literature.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":" ","pages":""},"PeriodicalIF":6.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46382396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-19DOI: 10.1177/14413582231181140
Arezoo Fakhimi, T. Garry, Sergio Biggemann
Drawing on social exchange and anthropomorphism theory, this research examines the role of virtual conversational assistants (VCA) as frontline employees. Specifically, we investigate the effects of AI-derived features, such as anthropomorphism, in building Human-Machine relationships. Drawing on a qualitative interpretivist approach, 31 semi-structured interviews were conducted with global users of Siri, Alexa and Google Assistant. Our findings suggest anthropomorphism is an important factor in understanding the development of trust within Human-Machine interactions. More specifically, the effects of a humanised voice, interactive communication capability and cognitive features evoke a sense of social presence that may positively or negatively impact user trust. We propose that the interplay between a user’s perceptions of the bright and dark sides of interacting with an AI-empowered anthropomorphised machine determines categories of trust and subsequent customer engagement behaviours with this embedded form of organisational frontline.
{"title":"The Effects of Anthropomorphised Virtual Conversational Assistants on Consumer Engagement and Trust During Service Encounters","authors":"Arezoo Fakhimi, T. Garry, Sergio Biggemann","doi":"10.1177/14413582231181140","DOIUrl":"https://doi.org/10.1177/14413582231181140","url":null,"abstract":"Drawing on social exchange and anthropomorphism theory, this research examines the role of virtual conversational assistants (VCA) as frontline employees. Specifically, we investigate the effects of AI-derived features, such as anthropomorphism, in building Human-Machine relationships. Drawing on a qualitative interpretivist approach, 31 semi-structured interviews were conducted with global users of Siri, Alexa and Google Assistant. Our findings suggest anthropomorphism is an important factor in understanding the development of trust within Human-Machine interactions. More specifically, the effects of a humanised voice, interactive communication capability and cognitive features evoke a sense of social presence that may positively or negatively impact user trust. We propose that the interplay between a user’s perceptions of the bright and dark sides of interacting with an AI-empowered anthropomorphised machine determines categories of trust and subsequent customer engagement behaviours with this embedded form of organisational frontline.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"31 1","pages":"314 - 324"},"PeriodicalIF":6.0,"publicationDate":"2023-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44469490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-07DOI: 10.1177/14413582231175152
Wesley Lim, Sean Lee, B. Sung, Sophie Cronin
As Autonomous Vehicles (AVs) on public roads today becomes an increasingly realistic possibility, there is growing need to better understand the factors that will facilitate their successful introduction. This study focuses specifically on Australia and investigates various micro and macro environmental factors that may either hinder or support their adoption in the country. The study comprised 18 in-depth interviews with experts from both the public and private sectors who possess direct experience working with AVs. These experts provided valuable insights into several areas, including the legislation and regulations governing AV use, the technical and infrastructure requirements necessary for safe operation on public roads, and the importance of public sentiment in driving AV adoption and introduction. Based on the study’s findings, an integrated framework has been developed to identify and classify the key factors related to AV adoption, as well as their interrelatedness with each other. This framework seeks to guide the development of national strategies to accommodate the necessary political, legal, and social adjustments required for the successful implementation of AVs.
{"title":"Is Australia Ready for Autonomous Vehicles? Examining the Factors Influencing AV Adoption through Expert Interviews","authors":"Wesley Lim, Sean Lee, B. Sung, Sophie Cronin","doi":"10.1177/14413582231175152","DOIUrl":"https://doi.org/10.1177/14413582231175152","url":null,"abstract":"As Autonomous Vehicles (AVs) on public roads today becomes an increasingly realistic possibility, there is growing need to better understand the factors that will facilitate their successful introduction. This study focuses specifically on Australia and investigates various micro and macro environmental factors that may either hinder or support their adoption in the country. The study comprised 18 in-depth interviews with experts from both the public and private sectors who possess direct experience working with AVs. These experts provided valuable insights into several areas, including the legislation and regulations governing AV use, the technical and infrastructure requirements necessary for safe operation on public roads, and the importance of public sentiment in driving AV adoption and introduction. Based on the study’s findings, an integrated framework has been developed to identify and classify the key factors related to AV adoption, as well as their interrelatedness with each other. This framework seeks to guide the development of national strategies to accommodate the necessary political, legal, and social adjustments required for the successful implementation of AVs.","PeriodicalId":47402,"journal":{"name":"Australasian Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":6.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41493525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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