The Buddhist Style in Consumer Culture: From Aesthetics to Emotional Patterns

IF 0.4 0 RELIGION Journal of Religion in Europe Pub Date : 2021-07-26 DOI:10.1163/18748929-20211488
Z. Bártová
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引用次数: 1

Abstract

This paper contributes to the sociological theorization of religious lifestyles in consumer culture, analyzing one of its most important identity markers: style. Based on a three-year comparative ethnographic research project into five convert Buddhist organizations in France and the Czech Republic, it finds that style is expressed through aesthetics with its adornment practices apparent in everyday life materializations of Buddhist symbols. The stylistic dimension is also found in practitioners’ attitudes towards Buddhism, as they may use the discourse of taste. Moreover, Buddhist style stands for the collective, coherent, and systematic emotional patterns expressed in Buddhist symbols, individual and collective experiences, and the ethics and behavior they display in everyday life. The paper also explores how this style is adapted to the educated, middle-class, city-dweller practitioners and how it respects dynamics of consumer culture with its emphasis on identity, style, and values of well-being, authenticity, and personal development.
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消费文化中的佛教风格:从美学到情感模式
本文对消费文化中宗教生活方式的社会学理论做出了贡献,分析了其最重要的身份标志之一:风格。基于对法国和捷克共和国五个皈依佛教组织为期三年的民族志比较研究项目,它发现风格是通过美学来表达的,其装饰实践在日常生活中佛教符号的物化中表现得很明显。在修行者对佛教的态度中也发现了风格维度,因为他们可能会使用品味话语。此外,佛教风格代表了佛教符号、个人和集体经历中表达的集体、连贯和系统的情感模式,以及它们在日常生活中表现出的伦理和行为。本文还探讨了这种风格如何适应受过教育的中产阶级城市居民从业者,以及它如何尊重消费文化的动态,强调身份、风格和幸福、真实和个人发展的价值观。
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来源期刊
CiteScore
0.80
自引率
0.00%
发文量
14
期刊介绍: The peer-reviewed Journal of Religion in Europe (JRE) provides a forum for multi-disciplinary research into the complex dynamics of religious discourses and practices in Europe, both historically and contemporary. The Journal’s underlying idea is that religion in Europe is characterized by a variety of pluralisms. There is a pluralism of religious communities that actively engage with one another; there exists a pluralism of societal systems, such as nation, law, politics, economy, science, and art, all of them interacting with religious systems; finally, in a pluralism of scholarly discourses religious studies, legal studies, history, anthropology, sociology, philosophy, and psychology are addressing the religious dynamics involved.
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