Humanistic communication professionals: dialogue and listening skills as core competencies of humanistic communication professionals in the Netherlands

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2022-05-17 DOI:10.1108/jcom-12-2020-0162
Marjon Elshof, B. Hendrawan
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引用次数: 3

Abstract

PurposeMany organisations wrestle with how to develop value-oriented businesses and societies. A humanistic communication approach that promotes understanding and dialogue amongst stakeholders can contribute to a solution. Communication professionals play a pivotal role in achieving a humanistic communication process. This paper aims to determine the significance of humanistic communication professionals and their characteristics.Design/methodology/approachA literature review was conducted to identify the characteristics of humanistic communication professionals. Thereafter, the extent to which such characteristics have been implemented in competency models in the Netherlands was investigated. This country’s strong tradition of developing competencies for communication professionals has resulted in competency models that serve as standards for professional development.FindingsThe literature review shows that a humanistic approach to communication is characterised by dialogic engagement and social listening to build and maintain trust, foster transparency and create engagement with stakeholders. Communication professionals can act as “cultural interpreters”, “organisational listeners” and “stewards of meaning”. The human element plays a key factor in the competency standards for communication professionals in the Netherlands, although the extent to which they are embedded varies. The analysis shows a shift from passing on a message towards dialogue and engagement.Originality/valueMost studies of communication professionals’ competencies have been based on roles or tasks they perform. Little scholarly attention has been paid to competencies that add to developing value-oriented businesses and societies. This paper focuses specifically on how communication professionals can contribute to creating humanistic organisations.
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人文传播专业人士:对话和倾听技能是荷兰人文传播专业人士的核心能力
许多组织都在努力发展以价值为导向的企业和社会。促进利益相关者之间理解和对话的人文沟通方法有助于解决问题。传播专业人员在实现人性化的传播过程中起着举足轻重的作用。本文旨在确定人文传播专业人才的意义及其特点。设计/方法/方法通过文献综述来确定人文传播专业人员的特征。此后,这些特征在荷兰的胜任力模型中实施的程度进行了调查。这个国家培养沟通专业人员能力的强大传统导致了作为专业发展标准的能力模型。文献综述表明,人文主义的沟通方式的特点是对话参与和社会倾听,以建立和维持信任,促进透明度,并与利益相关者建立联系。交际专业人士可以扮演“文化诠释者”、“组织倾听者”和“意义管家”的角色。人的因素在荷兰传播专业人员的能力标准中起着关键作用,尽管他们被嵌入的程度各不相同。分析显示,从传递信息到对话和参与的转变。原创性/价值大多数关于传播专业人员能力的研究都是基于他们所扮演的角色或任务。学术界很少关注那些有助于发展以价值为导向的企业和社会的能力。本文特别关注传播专业人员如何为创建人性化组织做出贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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