Mapping attention across multiple media tasks

IF 3.4 2区 心理学 Q1 COMMUNICATION Media Psychology Pub Date : 2022-02-17 DOI:10.1080/15213269.2022.2161576
J. T. Fisher, F. R. Hopp, R. Weber
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Abstract

ABSTRACT Paying attention to media requires continuously selecting and processing relevant information while filtering out numerous competing stimuli. Although the factors that drive attention toward or away from a single media task are relatively well characterized, there is a lack of understanding regarding how attention to media functions in the presence of multiple, concurrent tasks. In this manuscript, we report findings from four experiments investigating this question. Results indicate that, rather than attention being based on a strict hierarchy between “primary” and “secondary” tasks, attentional resources are distributed across concurrent media tasks based on the (relative) rewardingness and effortfulness of each task. More rewarding tasks elicited more attention, and the attention-capturing influence of rewarding “secondary” tasks was magnified when the “primary” task was more cognitively effortful. These results provide support for recent theoretical advancements in media psychology research and point to promising future directions using updated models of motivated attention to predict the allocation of attentional resources across multiple concurrent tasks.
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在多个媒体任务之间映射注意力
关注媒体需要不断地选择和处理相关信息,同时过滤掉众多相互竞争的刺激因素。尽管促使注意力转向或远离单个媒体任务的因素相对来说有很好的特征,但对于在多个并发任务存在的情况下对媒体的注意力如何发挥作用,人们缺乏了解。在这份手稿中,我们报告了四个研究这个问题的实验结果。结果表明,注意力不是基于“主要”和“次要”任务之间的严格层次结构,而是基于每个任务的(相对)回报和努力在并发的媒体任务中分配注意力资源。更多的奖励任务会引起更多的注意力,当“主要”任务在认知上更努力时,奖励“次要”任务的注意力捕获影响会被放大。这些结果为媒体心理学研究的最新理论进展提供了支持,并指出了使用动机注意力的更新模型来预测多个并发任务中注意力资源的分配的有前景的未来方向。
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来源期刊
Media Psychology
Media Psychology Multiple-
CiteScore
8.60
自引率
7.10%
发文量
30
期刊介绍: Media Psychology is an interdisciplinary journal devoted to publishing theoretically-oriented empirical research that is at the intersection of psychology and media communication. These topics include media uses, processes, and effects. Such research is already well represented in mainstream journals in psychology and communication, but its publication is dispersed across many sources. Therefore, scholars working on common issues and problems in various disciplines often cannot fully utilize the contributions of kindred spirits in cognate disciplines.
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