More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency:

IF 2.3 Q3 BUSINESS Social Marketing Quarterly Pub Date : 2019-03-01 DOI:10.25384/SAGE.C.4351262.V1
Alexander L. Metcalf, J. Angle, Conor N. Phelan, B. Muth, J. Finley
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引用次数: 9

Abstract

Successful conservation in the United States relies on collective stewardship by millions of private landowners, challenging those agencies and nongovernment organizations tasked with engagement an...
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更多的“银行”为Buck:微目标和规范呼吁提高社会营销效率
在美国,成功的保护依赖于数百万私人土地所有者的集体管理,这挑战了那些负责参与和参与的机构和非政府组织。
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来源期刊
CiteScore
4.30
自引率
16.70%
发文量
21
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