The Emergence of a Sharing Market: Pricing, Supply, and Consumption

IF 4.2 3区 管理学 Q2 BUSINESS International Journal of Electronic Commerce Pub Date : 2022-04-03 DOI:10.1080/10864415.2022.2050580
Ling Ding, Juan Feng, Xiuwu Liao, Lu Yang
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引用次数: 1

Abstract

ABSTRACT The emerging sharing economy increases the utilization of existing products/services, reduces the consumption of new resources, and gets more popular in recent years. We consider a market where consumers are differentiated by their preference for the product and develop an analytical model to study how a person-to-person (P2P) sharing market (ideal or imperfect) affects the manufacturer’s pricing strategies, consumers’ consumption time, consumer surplus, and social welfare. Surprisingly, we find that the existence of the sharing market may drive up the selling price of the product if the sharing platform can endogenously determine the commission fee of sharing transactions. Accordingly, depending on the transaction costs and the proportion of high-type consumers, we find that consumers’ total consumption time, consumer surplus, manufacturer’s profit, and social welfare may not improve in the presence of a sharing market. This study also offers guidelines for the sharing platform and optimal pricing strategies for manufacturers.
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共享市场的出现:定价、供应和消费
新兴的共享经济提高了现有产品/服务的利用率,减少了新资源的消耗,近年来越来越受欢迎。我们考虑了一个消费者对产品的偏好不同的市场,并开发了一个分析模型来研究个人对个人(P2P)共享市场(理想或不完美)如何影响制造商的定价策略、消费者的消费时间、消费者剩余和社会福利。令人惊讶的是,我们发现,如果共享平台能够内生地决定共享交易的佣金,那么共享市场的存在可能会推高产品的销售价格。因此,根据交易成本和高类型消费者的比例,我们发现在共享市场存在时,消费者的总消费时间、消费者剩余、制造商利润和社会福利可能不会提高。本研究也为厂商的共享平台及最优定价策略提供指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Electronic Commerce
International Journal of Electronic Commerce 工程技术-计算机:软件工程
CiteScore
7.20
自引率
16.00%
发文量
18
审稿时长
>12 weeks
期刊介绍: The International Journal of Electronic Commerce is the leading refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. The Journal aims to offer an integrated view of the field by presenting approaches of multiple disciplines. Electronic commerce is the sharing of business information, maintaining business relationships, and conducting business transactions by digital means over telecommunications networks. The Journal accepts empirical and interpretive submissions that make a significant novel contribution to this field.
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