Change management for sustainable business development in the conditions of pandemic and COVID-19 crisis: Сase experience of Russia and France

Abstract

The article is devoted to the study of the experience of change management for sustainable business development in the context of the COVID-19 pandemic and crisis in Russia and France. It uses a sample of 94 publicly traded French healthcare companies in 2021 to model change management for sustainable business development in France during the COVID-19 pandemic and crisis. Based on OECD and WIPO statistics for 2019-2021 and the trend analysis method monitors the practical experience of change management for sustainable business development in Russia and France in the context of the COVID-19 pandemic and crisis. Based on the 2020-2021 survey materials. the case experience of Russian business in managing change in the context of the COVID-19 pandemic and crisis is being studied. The contribution of the article to the literature is to identify, using the example of Russia and France, a new (alternative) - socially-oriented approach to managing changes in business, based on corporate social responsibility.