Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder

IF 3.8 Q2 BUSINESS Australasian Marketing Journal Pub Date : 2022-07-10 DOI:10.1177/14413582221111198

Harald J. van Heerde

引用次数: 2

Abstract

ANZMAC, at its core, is an academy for and by marketing scholars in Australasia. This commentary reflects on its pivotal role in an increasingly fluid academic world where scholars move around and serve in different, overlapping organisations around the world. It also discusses how online technology enables novel value creation for members of the ANZMAC community and for PhD education.

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展望未来:ANZMAC对澳大利亚营销学者的关键作用

ANZMAC的核心是澳大拉西亚市场营销学者的学院。这篇评论反映了它在一个日益流动的学术世界中的关键作用，在这个世界上，学者们在不同的、重叠的组织中流动和服务。它还讨论了在线技术如何为ANZMAC社区成员和博士教育创造新的价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.