Tapping into market opportunities in aging societies - the example of advanced driver assistance systems in the transition to autonomous driving

Timo Günthner, Heike Proff, J. Jović, Lukas Zeymer
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引用次数: 2

Abstract

The stagnation in car sales in the triad markets is forcing automotive companies to seek new market opportunities, e.g., in the aging society. The number of older drivers is growing, and they can afford safety- and comfort-related products which allow them to drive into older age despite physical and psychological restrictions. Therefore, potentials for advanced driver assistance systems for elderly drivers are likely to exist in these markets. By determining older drivers' willingness to pay for advanced driver assistance systems in the transition to autonomous driving, market opportunities can be identified. This study proves that there are market potentials for these systems in the 'silver market'. However, there is no simple linear relationship between age and willingness to pay. A more thorough examination is therefore needed.
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利用老龄化社会的市场机会——向自动驾驶过渡的先进驾驶辅助系统的例子
三合会市场汽车销售的停滞迫使汽车公司寻求新的市场机会,例如在老龄化社会。老年司机的数量正在增长,他们可以负担得起与安全和舒适相关的产品,这些产品使他们能够在身体和心理受到限制的情况下驾驶到老年。因此,这些市场可能存在为老年驾驶员提供高级驾驶员辅助系统的潜力。在向自动驾驶过渡的过程中,通过确定老年驾驶员是否愿意为高级驾驶员辅助系统付费,可以确定市场机会。这项研究证明,这些系统在“白银市场”中具有市场潜力。然而,年龄和支付意愿之间并没有简单的线性关系。因此,需要进行更彻底的检查。
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来源期刊
CiteScore
2.70
自引率
0.00%
发文量
28
期刊介绍: IJATM is a vehicle to provide a refereed and authoritative source of information in the field of automotive technology, automotive management and related disciplines.
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