A hefty dose of lemons: the importance of rituals for audiences and performers at the online Edinburgh Festival Fringe 2020

Benedetta Piccio, I. Helgason, Chris Elsden, Melissa Mhairi Terras
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引用次数: 1

Abstract

ABSTRACT When the pandemic began to affect the performance world, both festival artists and producers started to adopt creative approaches to moving their work online. In the study presented here, we focus on the 2020 Edinburgh Festival Fringe, which offered a unique opportunity to understand how performers coped with the enforced switch to digital. Underpinning the Fringe Festival ethos is the attitude of experimentation, and we propose that there is much to learn from the response of performers and producers to this unprecedented situation. As one interviewee put it; ‘we got given a hefty dose of lemons, and the point of all of this was, just go and make lemonade and see what happens’ (Yvette). In this article, we focus on the challenge of managing the audience experience in the digital space, particularly before and after a performance. We note that familiar rituals play a key role for physical audiences and we position this idea within the Trajectories Framework, identifying coherent journeys through a user experience (Benford and Giannachi 2011. Performing Mixed Reality. The MIT Press. ISBN:978-0-262-01576-9), in order to frame it with digital audiences in mind. We provide recommendations regarding aspects for performers and producers to address as online and digital becomes an increasingly accepted part of the festival landscape.
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大量柠檬:在2020年爱丁堡边缘艺术节上,仪式对观众和表演者的重要性
摘要当疫情开始影响表演界时,艺术节艺术家和制作人都开始采取创造性的方法将他们的作品转移到网上。在这里介绍的研究中,我们重点关注2020年爱丁堡艺穗节,它提供了一个独特的机会来了解表演者如何应对被迫转向数字的情况。边缘艺术节精神的基础是实验的态度,我们认为,表演者和制作人对这种前所未有的情况的反应有很多值得学习的地方。正如一位受访者所言:我们吃了大量的柠檬,这一切的目的是,去做柠檬水,看看会发生什么”(伊维特)。在这篇文章中,我们将重点关注在数字空间中管理观众体验的挑战,特别是在演出前后。我们注意到,熟悉的仪式对实体观众起着关键作用,我们将这一想法定位在轨迹框架中,通过用户体验确定连贯的旅程(Benford和Giannachi,2011年)。表演混合现实。麻省理工学院出版社。ISBN:978-0-262-01576-9),以便将其与数字受众联系起来。随着在线和数字成为电影节越来越被接受的一部分,我们为表演者和制片人提供了一些建议。
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来源期刊
International Journal of Performance Arts and Digital Media
International Journal of Performance Arts and Digital Media Arts and Humanities-Visual Arts and Performing Arts
CiteScore
1.70
自引率
0.00%
发文量
29
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