The Effect of Podcast Hosts on Youtube Channel Satisfaction

Yuniar Taruna, Partogi Bungaran, Myra Tania Wida, A. Ananda
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Abstract

This study aims to investigate the effect of podcast hosts on the satisfaction of YouTube channel viewers. Using a sample of 250 participants, data were collected through an online survey that measured the participants' perceptions of podcast hosts and their satisfaction with the YouTube channel. The results of the study showed a positive relationship between the perceived attractiveness and expertise of podcast hosts and viewers' satisfaction with the YouTube channel. Additionally, the study found that the quality of the podcast's content moderated the relationship between the perceived attractiveness of the host and satisfaction with the YouTube channel. The findings of this study provide insights into the importance of the host's role in enhancing viewer satisfaction with the YouTube channel, particularly in the context of podcast content. Further research is recommended to explore the effects of other host characteristics and their impact on viewer satisfaction.
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播客主持人对Youtube频道满意度的影响
本研究旨在探讨播客主持人对YouTube频道观众满意度的影响。研究人员通过一项在线调查收集了250名参与者的数据,该调查测量了参与者对播客主持人的看法以及他们对YouTube频道的满意度。研究结果显示,播客主持人的吸引力和专业知识与观众对YouTube频道的满意度之间存在正相关关系。此外,研究发现,播客内容的质量调节了主持人的吸引力和对YouTube频道的满意度之间的关系。这项研究的结果为主持人在提高观众对YouTube频道满意度方面的重要性提供了见解,特别是在播客内容的背景下。建议进一步研究探讨其他主持人特征及其对观众满意度的影响。
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