Quintus Cicero’s Commentariolum petitionis: The importance of personal relationships and clientship in the history of public relations

IF 2.7 Q1 COMMUNICATION Public Relations Inquiry Pub Date : 2023-02-11 DOI:10.1177/2046147X231157407

César García

引用次数: 0

Abstract

This paper is about the importance of personal relationships in the history of public relations. It suggests that clientship and exchange of favors were at the core of the history of public relations from its beginnings. Modern reviewer Richard Beard (2012) is “struck by its modernity,” particularly the book’s extensive advice regarding the usea of personal relationships to gain political influence and power. Quintus Cicero should be included in the proto-history of public relations, and his approaches reveal commonalities with non-Western approaches to public relations such as India’s personal influence model or China’s guanxi.

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昆图斯·西塞罗的请愿论：个人关系和客户关系在公共关系史上的重要性

本文是关于人际关系在公共关系史上的重要性。这表明，客户关系和利益交换从一开始就是公共关系史的核心。现代评论家理查德·比尔德（2012）“被它的现代性所打动”，尤其是这本书关于利用个人关系获得政治影响力和权力的广泛建议。昆图斯·西塞罗应该被纳入公共关系的原始历史，他的公共关系方法揭示了与非西方公共关系方法（如印度的个人影响力模式或中国的关系）的共性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.