{"title":"Understanding Strategic Communication Capacity Building for Climate Governance in China —A Survey Sample of the American Public","authors":"野蘅 潘, 桐 童, 鹤鹏 贾, 挺 王","doi":"10.26599/gjms.2023.9330020","DOIUrl":null,"url":null,"abstract":"\n 近年来中国日益成为全球气候变化治理的积极力量,向世界庄严承诺力争2030年实现碳达峰、2060年实现碳中和,并将积极应对气候变化融入到长期可持续发展的国家愿景中。然而,中国在气候领域的积极举措在全球层面的实际影响却尚未受到学者关注,其对于中国整体的国际形象助推效果尚且有限。以气候治理的“战略传播”为理念框架,基于对美国公众的在线调查(N=710),发现中国的气候治理形象与国家总体形象在美国受众心目中存在一定差异,气候治理形象好于国家形象,但同时美国民众对中国的气候行动的实际认知相当有限。调查同时表明,气候治理的“责任政治”理念在气候传播中同样适用,相比强调经济和科技发展,提高国内的政治稳定形象及展示出积极承担气候责任的大国形象更有利于提升我国的气候影响力。\n","PeriodicalId":69715,"journal":{"name":"全球传媒学刊","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"全球传媒学刊","FirstCategoryId":"1092","ListUrlMain":"https://doi.org/10.26599/gjms.2023.9330020","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
In recent years, China has increasingly become a positive force in global climate change governance, making a solemn commitment to the world to achieve carbon peak by 2030 and carbon neutrality by 2060, and integrating active response to climate change into the national vision of long-term sustainable development. However, the actual impact of China's proactive measures in the climate field on the global level has not yet received attention from scholars, and its impact on China's overall international image is still limited. Taking the "strategic communication" of climate governance as the conceptual framework, based on an online survey of the American public (N=710), it was found that there are certain differences between China's climate governance image and the overall national image in the minds of American audiences. The climate governance image is better than the national image, but at the same time, the actual understanding of China's climate actions by the American public is quite limited. The survey also shows that the concept of "responsible politics" in climate governance is equally applicable in climate communication. Compared to emphasizing economic and technological development, enhancing the image of political stability in China and demonstrating the image of a major country actively taking on climate responsibility is more conducive to enhancing China's climate influence.
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