Does citizenship behaviour cause ethical consumption? Exploring the reciprocal locus of citizenship between customer and company

IF 1.9 Q2 ETHICS Asian Journal of Business Ethics Pub Date : 2021-09-21 DOI:10.1007/s13520-021-00130-1

Sungjoon Yoon, Yoonjoo Park

引用次数: 4

Abstract

In the light of the increased interplay between customers and companies that touches on the diverse aspects (economic, legal, and ethical) of corporate management, it is increasingly important to ask whether customers consider not only the citizenship behaviour of companies but also their own citizenship behaviour as a precursor for ethical consumption. In this respect, this study attempts to answer this question by adopting two of the actors expressing citizenship behaviour, namely customer and company. This study attempts to answer the following three research questions. (1) Do the attitudes of corporate citizenship and customer citizenship correlate with each other? (2) Do two kinds of citizenship attitudes create a positive ethical company attitude? (3) Does an ethical company attitude result in ethical consumption?

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公民行为会引起道德消费吗？探索客户和公司之间公民身份的互惠轨迹

鉴于客户和公司之间的相互作用日益增加，涉及企业管理的各个方面(经济、法律和道德)，询问客户是否不仅考虑公司的公民行为，而且考虑他们自己的公民行为作为道德消费的先驱，这一点越来越重要。在这方面，本研究试图通过采用两个表现公民行为的行动者，即顾客和公司来回答这个问题。本研究试图回答以下三个研究问题。(1)企业公民态度与顾客公民态度是否相互关联?(2)两种公民态度是否创造了积极的道德公司态度?(3)道德企业态度是否导致道德消费?

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来源期刊

Asian Journal of Business Ethics ETHICS-

CiteScore

2.60

自引率

38.50%

发文量

期刊介绍： The Asian Journal of Business Ethics (AJBE) publishes original articles from a wide variety of methodological and disciplinary perspectives concerning ethical issues related to business in Asia, including East, Southeast and South-central Asia. Like its well-known sister publication Journal of Business Ethics, AJBE examines the moral dimensions of production, consumption, labour relations, and organizational behavior, while taking into account the unique societal and ethical perspectives of the Asian region. The term ''business'' is understood in a wide sense to include all systems involved in the exchange of goods and services, while ''ethics'' is understood as applying to all human action aimed at securing a good life. We believe that issues concerning corporate responsibility are within the scope of ethics broadly construed. Systems of production, consumption, marketing, advertising, social and economic accounting, labour relations, public relations and organizational behaviour will be analyzed from a moral or ethical point of view. The style and level of dialogue involve all who are interested in business ethics - the business community, universities, government agencies, non-government organizations and consumer groups.The AJBE viewpoint is especially relevant today, as global business initiatives bring eastern and western companies together in new and ever more complex patterns of cooperation and competition.