From food to feet: Analysing A Bite of China as food-based destination image

IF 3.3 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Tourist Studies Pub Date : 2020-06-01 DOI:10.1177/1468797619888305

Min Xu, Sangkyun Kim, S. Reijnders

引用次数: 14

Abstract

This article discusses the reception of the highly popular documentary television series A Bite of China among potential young domestic travellers. It aims to investigate how this series, and similar food- and culture-themed TV programmes, contributes to regional food-based destination images among the aforementioned class of travellers. The analysis of 15 semi-structured interviews with viewers suggests that the documentary can influence and change viewers’ perceptions of regional cuisine as well as local culture. Viewers engage in both cinematic and touristic consumption as they interpret the documentary. Credible food images aid the process of building perceptual images that distinguish a destination from other destinations, which in some cases also inspires viewers to actually visit the related destinations or locations. More particularly, this exploratory study shows how these travellers perceive food-based destination images not as an isolated phenomenon, but as an integral part of a broader place-identity.

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从食物到脚:分析舌尖上的中国作为以食物为基础的目的地形象

这篇文章讨论了备受欢迎的纪录片电视连续剧《咬一口中国》在潜在的年轻国内游客中的受欢迎程度。它旨在调查这部电视剧以及类似的以食物和文化为主题的电视节目是如何在上述类别的旅行者中塑造出基于地区食物的目的地形象的。对15次观众半结构化采访的分析表明，这部纪录片可以影响和改变观众对当地美食和当地文化的看法。观众在解读纪录片时，既参与了电影消费，也参与了旅游消费。可信的食物图像有助于构建将目的地与其他目的地区分开来的感知图像，在某些情况下，这也会激发观众实际访问相关目的地或地点。更具体地说，这项探索性研究表明，这些旅行者如何将基于食物的目的地形象视为更广泛的地方认同的一个组成部分，而不是一种孤立的现象。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourist Studies HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.90

自引率

4.20%

发文量

期刊介绍： Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.