Kenichiro Chinen , Mitsutaka Matsumoto , Chang Liu , Pingsheng Tong , Yongliang Stanley Han , Hideki Endo
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引用次数: 1
Abstract
The widespread adoption of electric vehicles (EVs) is one of the keys to achieving carbon-neutral by mid-century. This research examined the Americans’ perception of Chinese-brand electric vehicles (CBEVs) made in the US via structural equation modeling. The authors contracted a professional web survey company, which surveyed 400 Californian respondents in December 2020. We focused on California because the state has the greatest EV registration and accounts for approximately 260,000 or 47 percent of the US’s entire EV population. There are two unique approaches to this research, (1) proposing a mediation model and (2) examining country-of-origin effects in evaluating the factors influencing EV purchase intention in California households. The study results revealed that eco-consciousness does not directly invoke consumers’ purchase intention. Instead, the influence of eco-consciousness on purchasing behavior is mediated by quality judgment and the product's perceived value. The study also found that consumers’ animosity affects purchase intention indirectly by eroding consumers’ perceived value of CBEVs. Even though many foreign EV makers are attempting to increase their market presence and product adoption in the US market, their market share is still insignificant compared to conventional vehicles. Understanding factors that increase consumer acceptability of EVs is inevitable for building a successful market penetration.
期刊介绍:
The International Journal of Sustainable Transportation provides a discussion forum for the exchange of new and innovative ideas on sustainable transportation research in the context of environmental, economical, social, and engineering aspects, as well as current and future interactions of transportation systems and other urban subsystems. The scope includes the examination of overall sustainability of any transportation system, including its infrastructure, vehicle, operation, and maintenance; the integration of social science disciplines, engineering, and information technology with transportation; the understanding of the comparative aspects of different transportation systems from a global perspective; qualitative and quantitative transportation studies; and case studies, surveys, and expository papers in an international or local context. Equal emphasis is placed on the problems of sustainable transportation that are associated with passenger and freight transportation modes in both industrialized and non-industrialized areas. All submitted manuscripts are subject to initial evaluation by the Editors and, if found suitable for further consideration, to peer review by independent, anonymous expert reviewers. All peer review is single-blind. Submissions are made online via ScholarOne Manuscripts.